Congratulations to ICMP MA in Music Business alumnus George Philips who has secured a role with leading indie label, 100% Records. 

George has been working with the team at 100% since the start of 2024 across various business areas including representing the label at the recent Independent Label Market at King's Cross. 

100%'s roster includes many leading acts from the music world including OMD, We Are Scientists and Skunk Anansie, featuring Ace, ICMP's Head of Industry Partnerships and Business Development. 


George's role is a varied one with his official title of Artist Stores Assistant Manager.

Commenting, George said:

I'm really enjoying being part of a great team at 100%. Alongside being an independent record label, we collaborate with a wide range of artists, artist management and record labels to deliver great D2C stores, building a closer connection between artists and fans." 

"The Indie Label Market in King's Cross was excellent. We had a great day in our own stall, and it was fantastic to see so many other independent labels in one place surrounded by music lovers." 


Toby Harris, 100%'s Managing Director, said:

George has been a great addition to the 100% team, having a good understanding of the wider industry has helped him quickly settle in to his role."

"He was quick to take responsibility and deal with artist and managers directly. He oversees campaigns from start to finish, from new album campaigns to merch drops."

Yannis Iliopoulos, ICMP's Associate Teaching Fellow in Music Business & Entrepreneurship, said: "George's journey through the Master's in Music Business programme was marked by a real passion for helping artists grow."


"His determination, work ethic, core knowledge of the industry and entrepreneurial mindset mean he can make a big difference in the music industry. I can't wait to see how he uses his skills developed in the MA and real life to help artists succeed."

Congratulations again to George on the role at 100%. 

100% Records is one of our supporting industry partners on the Music Business and Entrepreneurship course.

Find out more about our network of industry partners. 

Equally focused on Music Business & Entrepreneurship

The music business is an incredibly competitive environment – and over the last 30 years, ICMP has developed and refined a cutting-edge degree that now focuses equally on entrepreneurship. We’re the first music school in the UK to recognise that you need to understand not just marketing, management, finance, digital, creativity and all the structures and quirks that make the industry unique, but also how to forge your own path, create your own job, and change the future for the better. With access to ICMP’s fully equipped music facilities, exclusive industry events, masterclasses and a peerless contact network, we have it all covered.

To completely immerse yourself in your music career, email our friendly Admissions Team at or call them on 020 7328 0222.

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