The Institute of Contemporary Music Performance is proud to announce that it will once again be partnering with leading artist management company ATC Management to provide the ATC Music Business Scholarship. ATC’s forward thinking approach to artist management and development makes them the ideal partner for the Institute’s innovative music business curriculum. ATC’s artist roster includes Laura Mvula, PJ Harvey, The Staves, Warpaint, Catfish & The Bottlemen and Nick Cave & The Bad Seeds to name a few.
The winning applicant for the ATC Music Business Scholarship will receive £2000 off of their course fees per year for their BA (Hons) Music Business degree (equivalent to the value of £6,000). The Music Business course at the Institute is designed and delivered by leading music industry professionals and offers potential students’ a unique opportunity to learn and apply management principles and business skills through working alongside talented artists and composers.
As part of the partnership, ATC will provide a panel of experts to judge and decide on the winner of the scholarship. The winning student will also get the opportunity to spend time working at the ATC London offices gaining experience and learning directly from the professionals.
The Institute will be providing guest speakers throughout the year to teach on the Music Business course. Students will get the opportunity to learn first-hand about the processes specifically involved in the artist management side of the music industry.
Music Business Programme Leader Ken Foreman added: “ATC is one of the leading artist management companies at the forefront of the new music industry. The breakthrough ATC artist of last year,Laura Mvula, is evidence of the huge changes in the methods by which young talent is scouted and careers are driven forward from a business perspective. We are extremely pleased to welcome (or build on our relationship) them as part of the fabric of the new business school.”
Hopeful applicants wishing to apply for the Scholarship will need to submit a multi-media project which either describes, demonstrates or defines their business idea. The business idea can be a full business plan or simply an innovative idea or concept which they feel will revolutionise the Music Industry. Creative PowerPoint presentations, videos, websites, or musical accompaniment applications are welcome; it is entirely up to the applicant to decide what media best describes their idea. The judges will be an expert panel provided by ATC who will be looking for viable and creative ideas that give a strong impression of the personality and entrepreneurial spirit of the applicant.
*The Institute's Music Business course is validated by the University of South Wales, for more information on our partnership visit http://icmp.co.uk/our-university-partner