If you’re looking to launch yourself in the music industry as a creative artist, songwriter or producer, our self-paced Music Business for Artists online course is perfect for you.

Created by celebrated Irish singer-songwriter Megan O’Neill, the programme offers strategic and practical advice you’ll need to consider before unleashing your artist brand to the world.

Written for independent artists by singer-songwriter Megan O’Neill, this step-by-step beginner-level course guides you through the process of developing your brand as a creative artist and unveiling it to the music business. The programme covers the entire marketing journey, from identifying your unique selling point and identity, vision and intention, right through to building your social media presence, getting a manager and pitching to record labels. 

With content informed by Megan’s personal experience as a solo artist in the music industry, the modules feature practical examples, assignments and quizzes. Completing each one will help you get the most out of your studies, and you’ll also develop an enviable portfolio of materials for use when launching your artist brand.

“Coming from the perspective of an artist, the music business is extremely difficult to navigate. You typically need to wear so many different hats – and this course helps you explore all of them.”

Learn how to:

  • View your artist project as a business
  • Market yourself on social media effectively and professionally
  • Build a loyal fanbase
  • Record, produce and collaborate with musicians who suit your brand
  • Get the right people in the music industry to hear your music
  • Book gigs and broaden your live audience
  • Receive royalties from your music
  • Develop an electronic press kit (EPK)

What’s covered?

Module 1: Understand How to Develop Your Artist Project as a Business

In this module you’ll learn how to approach your music as a business while exploring your point of difference as an artist.

  • Lesson 1: Learn how to build a website and online presence
  • Lesson 2: Develop a product that meets the needs of the current market
  • Lesson 3: Explore your IVI

Module 2: Your Online Presence

This module explores how to present yourself professionally online and use social media to grow your audience.

  • Lesson 1: Learn how to build a website and online presence
  • Lesson 2: Discover why graphics and imagery are so important
  • Lesson 3: Develop your social media and build a following

Module 3: Recording Music

Get organised well before you arrive in the studio and make sure you’ve got the best team for the job.

  • Lesson 1: Learn how to choose a song to record
  • Lesson 2: Discover the right recording team for you
  • Lesson 3: Set up a recording environment at home

Module 4: Digital Distribution and Releasing Music 

This module covers music distribution, digital streaming services, ISRC codes, release dates and more.

  • Lesson 1: Explore how digital music distribution works
  • Lesson 2: Learn about metadata
  • Lesson 3: Create a music release plan

Module 5: How to Book Gigs

This module gives handy hints and tips to help you land your first gigs as an independent musician.

  • Lesson 1: Explore the dos and don’ts of venue booking
  • Lesson 2 : Discover what booking agents do and how to secure one
  • Lesson 3 : Learn how to make an impression when performing at an online gig

Module 6: Networking, networking, networking!

This module explores how to network and collaborate with others to help take your music career to the next level.

  • Lesson 1: Discover why networking is so important
  • Lesson 2: Learn the dos and don’ts of networking and get results
  • Lesson 3: Explore co-writing and collaboration as a creative option

Module 7: Royalties 

This module unpicks the complex world of music rights and royalties and explores how you can make money from your music.

  • Discover the different types of music royalties
  • Understand how music royalties work
  • Learn about royalty collection societies and investigate how to join them

Module 8: So, what now?

This module is all about next steps and the ways you can get noticed as an artist in the competitive music industry.

  • Understand what you should look for in a manager
  • Learn how to pitch your music
  • Create an electronic press kit (EPK)​


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Frequently Asked Questions

Course Terms & Conditions

Key facts

  • Start at any time
  • Learn at your own pace
  • Structured online course content, including high-quality HD videos and support materials
Course Author

Music Business for Artists was authored by singer-songwriter, Megan O'Neill. Megan's compositions have featured on ads, movies and TV shows – namely her song ‘Don’t You’ featuring on Season three of ABC’s hit show Nashville. She is also a tutor on a range of ICMP's other online music courses.


There are no entry requirements for this course, other than having a passion for music! This interactive course will help prepare you for the music industry as an artist looking to unleash your brand.


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020 7328 0222

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