The digital world never stands still. Constantly evolving technologies and innovations shape the ways we interact with artists, bands and brands - and influence the decisions we make. To reach their audiences and get their voices heard brands and creatives must keep up with the changes.
Whether you’re trying to get established as an artist or producer, or want to kickstart a marketing career in the music industry, this one-year Music Marketing course is all about getting yourself - or your brand - noticed. Through six immersive modules we’ll teach you the latest digital marketing techniques, guided by the experts, and use our industry contacts and experience to show you the inner workings of the music business.
You’ll begin your first semester with Understanding the Music Industry, where we’ll take you behind the scenes of the music business, from writing and recording to publishing and distributing. Next, you'll recieve an Introduction to Digital Marketing, taking you through the key principles, practices and platforms of both digital and general marketing. You'll also learn about Content Creation & Social Media, looking at how each platform works and how you can create content to fit.
During your second semester you’ll discover what it means to be an entrepreneur in the Exploring Entrepreneurship module, using what you learn to promote your brand, business, or qualifications with confidence. Next comes the Market Research module, where you'll get an insight into what makes people tick and what that means for your brand. Finally, Music Marketing & Release Strategies gives you hands-on experience of releasing your own music, covering marketing, DIY release campaigns and digital distribution.
Through a mixture of traditional lectures, seminars, practicals and workshops, by the end of the year you’ll have the foundational skills and understanding you need to kickstart your career. Or you can continue your studies; the CertHE is equivalent to the first year of our BA (Hons) Music Marketing so you can pick up where you left off in Year 2 if you're keen to learn more. All in all, the CertHe Music Marketing is a launchpad for your music industry ambitions - wherever you want to go next.
WHY STUDY AT ICMP?
At ICMP, we know that succeeding in the creative industry is about more than talent; you need to understand everything from marketing and business management to how you can innovate, disrupt and grow in a crowded market. As London’s leading music educator, we have global industry connections and state-of-the-art facilities, giving you access to valuable contacts and opportunities you won’t find anywhere else. And we’ll use those contacts to help you find industry experience, internships, and employment - or if you’re trying to get established as a musician, we’ll help you seek performance opportunities and showcase your work. Add to that the small class sizes and close-knit campus that give our courses a supportive, family feel and you'll realise there's nowhere better to study your creative undergraduate degree than ICMP.
Fees & Funding
Taking a Cert HE Music Marketing course at ICMP in London is great value as well as great fun, with fees for ICMP music courses similar to those at many other UK universities.
Course Fees: UK Students
Student Finance: Please visit our Fees page for information on accessing to Student Loans. UK students eligible for Loans are able to borrow the full course fee.
Click to view the full terms and conditions of applying to study at ICMP.
Successful completion of the Cert HE Music Marketing course leads to the award of Certificate of Higher Education by The Institute of Contemporary Music Performance.*
*Subject to Validation
- Course Code: CDMM
- Institution Code: i25
- View course on UCAS
- Build skills in digital marketing and music management in this cutting-edge course, designed for modern digital platforms.
- Realise practical, creative and entrepreneurial potential through workshops, hands-on experience and traditional seminars and lectures.
- Discover how the industry works, from creating through to recording and distributing.
- Find - and use - the best online platforms to grow your following and engage and influence your fanbase.
- Leverage newfound entrepreneurial skills and data tools to grow and analyse your online performance.
- Network with digital marketing professionals and get a unique insight into the industry with real, lived experience.
- Collaborate with like-minded peers from ICMP's rich talent pool.
- Grow your skills in London - a global city with never-ending creative opportunities.