Whether you’re a music-loving marketer wanting to break into the industry or a musician aiming to chart your singles, our BA (Hons) Music Marketing course will give you the toolkit and experience to develop audience and fan communities through smart and innovative marketing. Across this three-year degree, accredited by both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), you’ll learn groundbreaking music marketing techniques to help you dominate your niche, while exploring the intricacies of today’s artist/fan communities and tomorrow’s developing trends.
In an industry where more than 120,000 tracks flood Spotify daily, getting noticed is the ultimate challenge. Designed for the next generation of music executives, ICMP’s BA Music Marketing degree will see you immerse yourself in a hands-on cutting-edge curriculum delivered by esteemed ICMP tutors – all leading music and marketing executives in their own right. With regular exclusive guest lectures and networking events, you’ll step into the world of music marketing in style across this exciting ahead-of-its-time course.
The BA (Hons) Music Marketing blends academic, theoretical and practical learning, and encourages a truly global perspective. You’ll create effective marketing strategies, developing a strong understanding of how to build an audience, maximise reach, and gain exposure and traction across international markets.
You’ll work on real-world music marketing briefs and campaigns for clients as you build a robust marketing portfolio and explore everything from entrepreneurial skills and video production to market research, artist development and label management. You’ll be supported in your music marketing career by both our ICMP marketing tutors and the exceptional The Hub career team. Plus, as an ICMP student, you’ll have access to our high-tech recording studios outside of class hours, empowering you to explore any path you’d like your music career to take, either as an artist, marketer or entrepreneur.
This cutting-edge degree will give you the tools and experience to work in a range of music marketing areas, from digital campaign management and social media content creation, to public relations and even podcasting. Learn the latest in AI Marketing, learning how to harness generative and assistive AI to optimise your workflows. You’ll also get hands on to elevate your digital marketing skills by exploring video and audio production and graphic design, with all course students receiving a free subscription to Canva Premium.
You’ll thrive in ICMP’s highly creative environment, where you’ll collaborate with fellow students to create effective marketing campaigns, using ICMP’s rich talent pool as inspiration. You’ll also have the opportunity to take part in real-world pitching experiences and complete music marketing work experience in return for course credits. For your final project, you’ll craft a go-to-market strategy for a product or artist of your choice, delving into the world of music marketing in full stereo technicolour.
Chartered Institute of Marketing (CIM) Accredited Degree
The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. ICMP has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and the organisation's content is reflected in our own degrees. This ensures we'll equip you with the best opportunities for a successful marketing career.
Digital Marketing Institute (DMI) Accredited Degree
The DMI is the proven global standard for digital marketing certification. Operating in 135+ countries, the organisation has over 200,000 members and more than 25,000 certified professionals. ICMP's partnership with the DMI gives you access to its considerable digital marketing expertise, gained through years of work with global marketing teams, blue-chip companies and the world's leading education brands.
This course is sponsored by our industry partners:
Our supporting industry partners are:
Alongside generously sponsoring courses, rooms and providing equipment, our industry partners offer ICMP students access to exclusive discounts, events and opportunities.
Why study at ICMP?
At ICMP, we know that succeeding in the creative industry is about more than talent; you need to understand everything from marketing and business management to how you can innovate, disrupt and grow in a crowded market. As London’s leading music educator, we have global industry connections and state-of-the-art facilities, giving you access to valuable contacts and opportunities you won’t find anywhere else. And we’ll use those contacts to help you find industry experience, internships, and employment - or if you’re trying to get established as a musician, we’ll help you seek performance opportunities and showcase your work. Add to that the small class sizes and close-knit campus that give our courses a supportive, family feel and you'll realise there's nowhere better to study your creative undergraduate degree than ICMP.
Our flexible undergraduate business courses have been designed to offer you the opportunity to change pathways in your second year. Once you’ve successfully completed your first year, if you find yourself drawn to a related area – like events management or music business – you’ll be able to seamlessly switch to any of our School of Music Business programmes. To find out more, just chat to our Admissions Team.
Whatever your course, our enrichment events and industry boot camps give you opportunities to tailor your learning and enhance your understanding. Designed and updated each year to fit around the core undergraduate programme, sign up to specialist workshops, talks and more while networking with industry professionals. You'll hear from entrepreneurs, UK brands and marketing agencies about influencers, gamification, PR, pay-per-click advertising (PPC), AI, copywriting and more.
At the end of your time with us, you’ll graduate as a confident marketing professional, ready to enter the music industry in a range of vibrant roles, whether at a record label, radio station, music tech company, music festival or somewhere else entirely.
Digital marketing jobs were some of the fastest growing in the UK last year, according to data from LinkedIn, which shows a 52% rise in demand for such roles."
Marketing Week 2021
Fees & Funding
Please visit our Fees pages for information on access to Student Loans.
Click to view the full terms and conditions of applying to study at ICMP.
Successful completion of the BA (Hons) Music Marketing course leads to the award of Bachelor of Arts degree by The Institute of Contemporary Music Performance.*
*Subject to Validation
- Course Code: DMMM
- Institution Code: I25
- View course on UCAS
- Accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI).
- Learn from leading UK music and marketing executives, brands and agencies.
- Develop transferable marketing skills to work inside or outside of the music industry.
- Learn how to harness generative and assistive AI to optimise your workflows
- Work on real-world projects with esteemed industry partners.
- Collaborate in a creative environment with students from ICMP’s rich talent pool.
- Build a robust marketing portfolio including marketing strategies, video productions, podcasts and visual branding.
- Gain hands-on live event marketing experience collaborating with talented artists on campus.
- Understand AI prompts and visual branding with a free Canva Pro subscription.
- Graduate career-ready for a smooth transition into the world of music marketing.
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