UCAS code


Start date

16th September 2024

Course length

3 Years


The BA (Hons) Live Event and Festival Management degree is a groundbreaking programme with the ever-changing live music ecosystem at its heart. Developed in consultation with key bodies of the live events industry, this highly practical contemporary course will connect you to the cutting edge of the fast-moving and constantly evolving live events sector. You’ll be encouraged to look to the future to see what’s possible, as you collaborate on real-world projects and build impressive creative, business, management and innovation skills.

festival management course

Designed for the next generation of entrepreneurs and professionals in the multi-billion-pound UK live events industry, you’ll develop a host of practical, theoretical and creative skills in live production, event management and arts curation. Immersing you at the heart of the industry, you’ll gain the knowledge and abilities you need to run creative live music events across your professional career. 

This course is supported by our industry partners:


Alongside generously sponsoring courses, rooms and providing equipment, our industry partners also offer ICMP students access to exclusive discounts, events and opportunities.

From the outset, you’ll become fluent in the language of the live events sector, learning a range of hands-on business, marketing and project management skills. With autonomy across all three years to focus on your areas of interest, you could potentially be running your own live events from your first year onwards.  

You’ll explore the extensive logistics involved in running live events and festivals, as you learn many practical industry tips such as how to run a soundcheck, how to set up a basic lighting rig, how to host a ‘zero carbon’ and ‘leave no trace’ event, and even what to do if your festival site is rained upon.

You’ll gain a comprehensive understanding of the strategic demands of planning and managing a festival. Deep diving into site management, covering everything from planning, safety, licensing, vendor relations, through to crowd control. With festival goers becoming increasingly conscious of the environmental footprints of large gatherings, you’ll consider sustainability in detail and be challenged to envision even more sustainable features and solutions. 

music festival management course

You’ll also take inspiration from non-Western event and touring approaches, while you study more recent forms of immersive multimedia activities, such as live streaming, virtual reality opportunities and holographic performances. You’ll also gain knowledge of the financial and economic side of live event and festival management as you apply to funding bodies like national arts councils to help you bring your creative ideas to fruition.  

Your three years of course modules will take you on a highly curated journey. As well as covering the fundamentals of live event management, the specialisation of this programme will enable you to demystify the live music, festival and events sector, encouraging both your creativity and entrepreneurial spirit.  


By exploring the live events scene in its entirety, you’ll experience the full breadth of industry models and approaches – from being part of a collaborative network at the grassroots level, to discovering the realities of the field’s larger commercial sector. While these industry areas operate in fundamentally different ways, the foundational knowledge you’ll gain during ICMP’s BA (Hons) Live Event and Festival Management degree will see you transition smoothly from non-for-profit to commercial projects – using suitable skills at an appropriate time in the right setting – if that’s where your career takes you.

You’ll study in small, personalised learning groups with guidance from established live event sector tutors whose aim is to help you maximise your confidence to shape the future of this exciting and dynamic creative industry.

Diversity, inclusivity, accessibility, representation and the environment are central to the course, as you develop concepts that ensure everyone who wants to can experience and easily access events.

Live Music Event

The inspiring Live Project module in your final year is your chance to showcase your talents to an exceptional level, collaborating with your peers to bring an ambitious creative project to life. Alongside this, you have the option to complete your final year with an industry experience module, allowing you to work in an industry organisation while gaining academic credits. This may be at a venue, events management company, booking agency or onsite at festivals throughout the country. 

Whether your plan is to be an industry professional in venue management or events marketing, or establish a career as an agent, promoter, event producer, fundraiser or something else entirely, this degree will raise your expectations of what’s creatively possible, while teaching you the core practical skills to turn your elaborate plans into reality.

options_icon.pngThis programme is one of our flexible undergraduate music business courses, designed to offer you the opportunity to change pathways in your second year. Once you’ve successfully completed your first year, if you find yourself drawn to a related area – like Music Marketing – you’ll be able to seamlessly switch to any of our School of Music Business programmes. To find out more, just chat to our Admissions Team.


Taking an event management degree course at ICMP makes financial sense, with the fees for ICMP music degrees the same as those at many traditional universities – making studying music at ICMP in London great value as well as great fun.

Course fees:  UK students | EU/EEA/International students 

Please visit our  Fees pages for information on access to student loans. Students eligible for loans can borrow the full annual course fee for ICMP degrees, unlike many other UK music schools where students are required to pay additional top-up fees themselves. 

Programme Handbook

Click to view the full terms and conditions of applying to study at ICMP.

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Successful completion of the BA (Hons) Live Event and Festival Management course leads to the award of Bachelor of Arts degree by The Institute of Contemporary Music Performance.


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Key facts

  • A highly relevant and innovative course, developed for the new era of the live events and festival industry.
  • Explore the entire live music ecosystem, from grassroots venues, boutique festivals and non-profit organisations, to the country’s largest venues and festivals.
  • Develop a comprehensive understanding of the strategic demands of planning and managing a festival.
  • Discover the wonders of the live music and events sector with our specialised live event management modules, and unlock your creative and entrepreneurial potential.
  • Learn how to manage an events business with practical financial, management, marketing and legal support.
  • Shadow industry professionals at real-world events and make impressive music business connections. 
  • Option to complete your studies with an industry placement module.
  • Study course content designed with extensive input from UK music industry bodies including Music Venue Trust, top festival organisers, the nation’s best booking agents and more. 
  • Collaborate with fellow students from ICMP’s rich talent pool.
  • Develop your skills in London – a global music city offering endless creative events opportunities. 


Industry Designed


Designed in collaboration with our industry partners, this course recently launched, making it one of the most current Live Event Management degrees in the UK. 





In year one, you’ll cover the fundamentals of live event management. The scope of work is wide and varied, and you’ll uncover answers to questions including: What is the industry? What is the live music ecosystem? And how do the two interconnect? By the end of your first year of learning, you’ll know how to run a venue safely, the different roles involved in the industry, the key principles of marketing and entrepreneurship, and how to create content that gets noticed.


In this module, you’ll familiarise yourself with the music business environment and the key roles within the live industry. Exploring concepts used in categorising and analysing a range of music organisations, you’ll get to know the core structures and functions of today’s industry. You’ll discover the three main sectors – recorded music, live music and publishing – as you study the key operations of music copyright. You’ll also gain insight into the roles of collection societies, professionals and organisations, investigating revenue flow and the interrelationships between each area of the industry.

  • Roles within the live music industry 
  • Recorded music 
  • Live music 
  • Music publishing 
  • Music copyright 
  • The role of collection societies 
  • Interrelationships between areas of the music industry 

Principles of Entrepreneurship & Marketing

Over this module, you’ll learn how to identify business opportunities within the music industry and implement and market them successfully. You’ll examine the core principles of entrepreneurship, the characteristics of a successful entrepreneur, and any barriers that can arise. You’ll learn techniques for recognising new business opportunities, plus skills for turning them into successful ventures using customer-driven marketing strategies. You’ll cover topics including the importance of brands to consumers, music artists and organisations, the difference between brands and products, and the power of brand equity. As a hands-on project, you’ll develop and present  a marketing campaign which illustrates your knowledge of marketing principles, branding and consumer behaviour.

  • Entrepreneurship in music 
  • How to develop a music industry marketing campaign 
  • Identifying new business opportunities in music 
  • Customer-driven marketing strategies 
  • Brands and products in the music industry 
  • Attributes of successful music brands 


There’s only one way to become fluent in the language of live production and that’s to embed yourself in the industry and gain real-world experience. In this exciting and highly practical module, you’ll learn the fundamentals of live production first-hand – by being onsite in a live performance space and interacting with industry professionals. Shadowing both behind-the-scenes and front-of-house tech crew, you’ll become competent at operating basic sound and lighting equipment, as you display the same professionalism and high production values you’ll take into your future career. You’ll also understand the functions of the interdependent roles involved in delivering a live show, and the live production terminology and subtle nuances required to make it happen.

  • Live production industry terminology and jargon 
  • Understanding stage management 
  • Full professional performance set up 
  • How to load in, run a soundcheck and focus stage lighting  
  • Live production roles 
  • How to get the best from your live production team 


The live music ecosystem has changed considerably in recent times, and you’ll explore the fundamentals of the new frontier in this pioneering and highly relevant module. During your studies, you’ll map the full spectrum of the live environment, acknowledging how interrelated roles depend on each other and connect with the recorded music sector – syncing with artists’ calendars, label release campaigns and other promotional activities. You’ll explore revenue generation and flow within the ecosystem, including the evolving non-profit sector and its dependence on subsidies. You’ll gain a global perspective as you explore non-Western approaches while keeping up-to-date with traditional and up-and-coming market leaders.

  • The interconnection of the live music industry 
  • Live music revenue generation 
  • Not-for-profit enterprises and subsidies 
  • In association with the Music Venue Trust 


In this module, you’ll uncover the essentials of running a live music venue – everything from revenue streams, staff wages, licensing and legal responsibilities, to artist and agent liaison, health and safety, community engagement and building maintenance. You’ll interact with grassroots venue professionals, including general managers, in-house bookers, fundraising managers, and members of the marketing and communication teams, to understand how these roles interrelate across both internal and external teams. You’ll explore concepts within hospitality including accessibility and environmental sustainability, as you learn to host inclusive events at both small and large capacity venues.

  • Understanding live venue revenue streams 
  • Live venue licensing 
  • Contribution to the night time economy  
  • Accessible live events for audiences with additional needs 
  • Running zero-carbon live events 
  • How to survive and thrive as a grassroots music venue 
  • Liaising with local authorities 
  • In association with Music Venue Trust 


In our continually evolving digital age, creativity has never been more vital. In this module, you’ll cover the principles of content creation and content marketing, as you learn practical and artistic techniques to help you stand out online across a range of digital media. You’ll discover why it’s essential for all music industry businesses to create a successful online presence to thrive, as you explore creative ways to get noticed digitally.  Using core content creation platforms and software, for image and video editing programmes, you’ll develop creative assets for real-world content and marketing strategies in a variety of formats.

  • How to develop an online presence 
  • Content creation techniques 
  • Digital marketing  
  • How to use image and photo editing software 
  • Video editing techniques 
  • Social media content and formats 

Creativity meets real-world experience in Year 2, as you take your entrepreneurship skills to the next level. Put your theory into practice as you curate creative concepts, submit funding applications and plan the finance and logistics of events, tours and festivals. Exploring innovative new mediums, you’ll be encouraged to brainstorm truly original immersive events of the future that will leave audiences enthralled. You’ll love every minute of this hugely exciting year, packed with specialist live event management modules that cleverly entwine and interconnect.

Touring, Festivals and Logistics

In this module, you’ll gain a strong logistical understanding of the processes and functions involved in hosting a performing arts event. You’ll explore every facet of the touring and festival environment – from creating touring Itineraries, organising visas, contributing to safety advisory groups (SAG), and following health and safety requirements, to managing sites and stages, understanding how contracting works, and being on top of entertainment licensing. The module offers many opportunities to gain hands-on experience with ICMP’s UK-based festival partners, shadowing industry professionals and collaborating with teams to plan or run a range of events. You’ll also explore festival sustainability, working on both carbon-neutral and leave-no-trace approaches.

  • The practical logistics of festivals and touring 
  • International touring 
  • Visas, visa tiers and sponsorships 
  • Non-Western approaches to touring 
  • Festival health and safety 
  • Festival licensing 
  • How to run a carbon-neutral festival 
  • Implementing a ‘leave no trace’ festival ethos 


The sky’s the limit in this module! You’ll be encouraged to use your imagination and creativity to conceive and curate a live performing arts event or festival like no other. Your expert tutors will guide you through the process of identifying projects, as you work with local authorities, seek appropriate funding, creatively engage audiences and build event attendance. Thinking beyond music and curating ideas around installations, theatre and public art, you’ll gain comprehensive knowledge of the infinite possibilities of live entertainment in today’s industry. Explore and expand your creativity as you blend art forms and challenge norms to conceive the most innovative immersive event possible.

  • Learn the art of performing arts curation 
  • Think creatively about space, place and content 
  • Engagement and inclusion in live event curation 
  • Building audience engagement  
  • Working with local authorities 
  • Pitching for live events funding 
  • How to use SketchUp CAD software 


This module will evolve with the ever-changing environment of live streaming and entertainment event technologies. As you investigate the tools available to deliver immersive events, such as virtual reality and interactive technologies, you’ll gain insights from a host of industry specialists – including those working for both major broadcast platforms and grassroot music venues. You’ll cover the different components, technologies and platforms available, plus paywalls and the financial implications of your chosen methods. Armed with a greater understanding of the infinite potential of these technologies, you’ll also map out the future of the sector.

  • Live streaming tools and platforms 
  • Entertainment technologies 
  • Immersive events 
  • Interactive technology use in live streaming 
  • Virtual reality for events 
  • Live streaming paywall options 
  • The future of live streaming 


Covering the essentials of live industry finance, in this module you’ll learn how to identify and bid for money to ensure both you and/or your business are financially sustainable throughout your professional live events career. You’ll become fluent in financial processes, including tax, PAYE, liquidity, cash flow and more. Looking at governance structures, you’ll determine the advantages of various entities across both the profit and non-profit sectors. Importantly, you’ll discover how to plan, develop and submit a funding application to an arts body. If successful, this submission may provide funding for your ambitious and exciting final-year Live Project.

  • Financial planning techniques 
  • Project gross and net profit and loss  
  • Financial sustainability for live events 
  • Arts fundraising avenues 
  • Submitting funding applications  
  • How to apply to bodies like national arts councils 
  • Governance structures 


Live events are firmly at the heart of the UK music industry, bringing joy to millions each year. In this exciting and highly practical module, you’ll be in the driving seat as you explore the key principles of live events management and apply them to design and open an event for the general public along with your classmates. In the process, you’ll address live event topics including health and safety, legislation and regulations, facilities management, personnel management, project management, risk assessment and more. Collaborating in groups, with students responsible for key live event components covering curating, ticketing, marketing, promoting and staffing, you’ll push your branding, concepting, technological and technical ideas to the limit.

  • Core principals of live events management 
  • Marketing, promotion and branding of live events 
  • Booking contracts 
  • New income streams, including live streaming and crowdfunding 
  • Budgeting, planning and staffing events 
  • Event project structure 
  • Live event evaluation and review 


In this module, you’ll explore the tools needed to successfully market your own events and festivals. You’ll examine audience patterns and attendance as you evaluate case studies and analyse industry data. You’ll discuss tactics to grow and retain your customer base, like the motivation and beliefs of audiences. When investigating factors that impact audience attendance, you’ll look at different promotion and engagement methodologies, contemplating how individuals and organisations can best use the tools available to them. Interaction with ICMP’s music industry marketing partners is especially encouraged in this module, so you’ll learn the promotional practices of ticketing agencies, in-house marketing teams and events marketing agencies first hand.

  • Event marketing roles and responsibilities 
  • Marketing your event to an audience 
  • Analysing audience patterns and attendance 
  • How to grow and retain your customer base 
  • Audience retention and early bird marketing techniques for festivals 
  • Live event marketing and promotional tools 
  • Interact with experienced marketing practitioners 

Your final year will see you exceling as a live event management professional, focusing on those areas of the industry you find particularly interesting. By now you know how the industry works, you have skills in logistics, arts curation and economics, and you can successfully run your own event. You’ll have one final chance to put your ideas into practice with the ambitious collaborative Live Project double module. An amazing opportunity to showcase your future career, you’ll graduate ready to thrive in whichever area of the live event industry you choose.


In this module, you’ll explore the steps involved in launching your own professional brand. You’ll discover what it means to be an entrepreneur in the live sector as you learn how to set up and run your own business or non-profit organisation. Across your studies, you’ll become proficient at identifying opportunities, managing projects, building teams and being an effective leader – all vital skills for your final-year Live Project. You’ll examine a range of project management frameworks as you determine ways you could use them effectively across your career. You’ll also put an assortment of transferable soft skills, such as problem solving and lateral thinking, into practice within a real-world working environment.

  • Live events business development skills 
  • Identifying new business opportunities 
  • Brand development 
  • Portfolio career entrepreneurship 
  • Charities and Community Interest Companies (CICs) 
  • Social investment funding 
  • Managing non-profit brands 
  • Profit vs subsidy-reliant models 


Put into practice everything you’ve learned in this engaging and exciting module. Collaborating in groups with your fellow students, but with large amounts of independent responsibility, you’ll work to create an exceptional fully funded and artistically curated live project. In deciding on your event, you could choose to team up with our industry partners or set up a new entity especially for the project. The event must adhere to all legal requirements and have its own creative engagement programme. You’ll be expected to take complete ownership of your portion of the project, and you’ll be assessed on your contribution to the event and critical reflection of the process.

  • Launch your own fully funded live event or festival
  • Artistic curation and creative engagement 
  • Group collaboration 
  • Liaising with course partners 
  • How to report back to funding bodies 
  • Delegate team specialists across each live events area 
  • In association with Music Venue Trust and other industry partners 


In this module, you’ll consolidate your understanding of the concepts of contract law and intellectual property law and their application in the music and entertainment industries. You’ll develop a comprehensive understanding of copyright and intellectual property (IP) rights, as well as the challenges around areas including artistic works, image rights, data protection, moral rights, advertising, music sampling and restraint of trade. Your improved understanding will help you negotiate more favourable music recording, publishing and artist management agreements, and better-quality contracts for sponsorships, endorsements, merchandising, multiple rights, and film and television sync deals.

  • The fundamentals of music and entertainment law 
  • Contract law 
  • Music copyright 
  • Live performance rights 
  • Negotiating live engagement contracts 
  • Securing sponsorship and endorsement deals 
  • Exploring evolving business models 


In this module, you’ll gain a comprehensive understanding of the strategic demands of planning and managing a festival. Every facet is vital to the success of the event, from logistics to marketing. We’ll deep dive into site management covering everything from planning, safety, licensing, vendor relations, through to crowd control. As the environmental and social footprints of large gatherings has become evident, sustainability at festivals has gained an increasing prominence. Many event goers are now actively seeking environmentally conscientious events, the module will cover key considerations and challenge you to envision even more sustainable features and solutions. 

  • Festival Site Selection  
  • Permitting and legal considerations 
  • Festival Marketing Strategies 
  • Festival Security and Crowd Management 
  • Sustainable Event Planning 
  • Community Involvement and partnerships 
  • Volunteer Recruitment and Management 

Talent Management Strategies (Optional)

Talent Management Strategies provides you with a well-rounded understanding of talent management at an advanced level, combining theoretical concepts with practical applications and ensuring students are well-prepared for strategic roles in management and organisational leadership.

The module focuses on building careers and professional relationships directly with artists and their representatives. You'll learn how various roles within the Live Music Industry interact with Talent from multiple perspectives. For example, how an agent plots the career arc of an artist from a new inexperienced artist to one filling stadiums and headlining festivals internationally. How Promoters maintain long-term relationships with acts and their teams and how Festival Programmers create and maintain a bespoke identity for their event via the talent that they book.

You'll gain insight and guidance directly from industry professionals, helping you build your own network and creating a sustainable role for yourself in this diverse and competitive industry.

  • Talent Acquisition & Development
  • Strategic Alignment
  • Performance Management
  • Succession Planning
  • Global Talent Management
  • Emerging Trends in Talent Management
  • Case Studies and Practical Applications


Enhance your academic learning with a period of work experience in the live music and festival industries with this optional module. You’ll gain a host of practical skills working within a professional environment relevant to your area of interest, and will develop your employability and transferable skills through the practical application of theoretical knowledge learned during your studies. You’ll receive CV, interview and careers support from ICMP’s The Hub in the researching and preparation of your work placement application, but will be expected to identify, apply for and secure the work placement independently, and evaluate your experience in a report. 


  • Preparing for employment within the live industry 
  • Tailored careers advice and support 
  • How to write your CV 
  • Applying for a work placement 
  • Job interview techniques 
  • Work experience in the creative industries, that may lead to a permanent position 


You’ll be taught at our campus in Kilburn, using classrooms, lecture rooms, tech suites and in-house music venue. While you're a student at ICMP, you'll have access to these facilities outside of class time to study and, if you're also a musician, you're welcome to rehearse and record your music here, too.

You’ll have access to the Student Services Department for support and advice concerning welfare, finance, personal development, safeguarding and more. You’ll also have access to our Professional Development team, ‘The Hub’, who provide you with bespoke music industry careers advice and access to unique industry opportunities. 


On the BA (Hons) Live Event Management programme, you’ll be taught through a variety of teaching and learning methods including lectures, small tutorial groups, workshops, hands-on technology laboratory tutorials, group work and student-led classes/presentations.

When not attending lectures, seminars or other timetabled sessions, you'll be expected to continue learning independently through self-study. Typically, this will involve reading articles and books, working on individual and group projects, undertaking research in the library, and preparing coursework assignments. Your independent learning is supported by a range of excellent facilities, including our Learning Resource Centre, many performance and practice rooms, and well-equipped tech suites.

In your first year, you'll be in timetabled teaching activities such as lectures, seminars, and workshops for typically 9-10 hours a week, you’ll also have personalised one-to-one tutorials scheduled throughout the year.

You'll undertake more independent study and have less scheduled teaching in years 2 and 3, but can typically expect 9-10 hours of timetabled classes per week in your second year and 6-8 hours of timetabled classes per week in your third year.


Assessment activities will include, but are not be limited to, student presentations, portfolios, individual and group projects, case studies, written examination papers, aural examinations, coursework, group problem solving, reflective journals, self and peer assessments.  


Applicants will typically have A levels, a BTEC Diploma or Extended Diploma, an International Baccalaureate equivalent to 80 UCAS points, or an ICMP Higher Diploma.

In addition, you should hold a GCSE Grade C or 4 or above in English and Maths, or suitable equivalent such as Level 2 Key Skills, Functional Skills or Adult Literacy/Numeracy.

We also welcome applications from mature applicants who may have no formal qualifications but can demonstrate their suitability for study through appropriate skills and experience.

International students will typically hold a relevant equivalent qualification – please check your qualification with our Admissions team. In addition, you should hold a relevant English language qualification equivalent to CEFR Level B2.

All applicants will be invited to attend an interview.

This programme is also available as a one-year CertHE course.

UCAS code 9191Uni code i25


Please apply via the ‘APPLY NOW’ link below. 

At any time during the application process, if you need help or further advice just contact our Admissions team who will be happy to assist you.

By phone:
020 7328 0222

By email:



Jack AbrahamEvent Management

Jack Abraham currently teaches the Live Event & Festival Management programme. Today, he is primarily an artist manager. His day-to-day tasks can include promoting a show, producing a record, negotiating a contract, or driving a van. He founded and operated the groundbreaking music venue Kansas Smitty’s from 2015 to 2020. Concurrently, he managed and developed the...

Eddy HackettEvent Management

Eddy Hackett is currently teaching our Live Events & Festival Management programme. Eddy Hackett is a percussionist, educator and creative producer based in London. He gained a BMus from the Royal Academy of Music in London and a MMus from the Manhattan School of Music in New York where he was an entrance scholar. He will begin a PhD at King’s College London in 2024,...

Daryl BärDigital Marketing

Daryl has performed, promoted, produced, and managed within the music industry for over a decade. Since 2012, Daryl has worked in A&R and artist management for boutique electronic music label Mofo Hifi (Young Punx, Bobby Tank, Alizzz) and its sister companies, including Friars Management Ltd (Howard Jones, Tom Bailey of The Thomson Twins, The Young Punx, Phonat and John B) for whom Daryl is an experienced tour manager.
Daryl Bär | Music Business Tutor in office

Dr. Neil MarchDigital Marketing

Neil is a composer, recording artist, academic, live music entrepreneur, broadcaster and author. He is a tutor and module leader on the MA Music Business , BA Live Events Management and BA Music Marketing courses at ICMP. Neil also teaches and mentors students on other courses from time to time. He is an Arts Council of England and National Lottery UK supported creative...
Dr. Neil March • Music Business Tutor

Linett KamalaMusic Business

Linett Kamala is a music business practitioner and currently lectures on the BA (Hons) Live Event and Festival Management programme. Linett has been involved in music since childhood and is credited as being one of the first female DJs to perform at the iconic Notting Hill Carnival, aged just 15 in the early 1980s and is now one of the organisers of the event which has an audience of up to 2 million people, serving as Board Director.