The Artist Development course is part of ICMP’s range of Music Industry courses.

 Whether you’re new to releasing music or an old hand, this three-month course will guide and empower you to reach your next level of success as an emerging artist. From developing your music and artistry, to managing your release campaigns, you’ll learn the essential skills to successfully create, release and monetise your music in today’s ever-changing music industry.

Through a blend of informative lectures and in-class discussions, you’ll gain a firm understanding of key artist development topics in the context of your own artist project. You’ll learn by doing as you navigate the challenges and opportunities faced by independent artists striving to break into the music industry.

 Across the course’s foundational weeks, you’ll explore your musical and sonic identity, goals and visions, while discovering how artistic voice relates to cultivating a fanbase. You’ll concentrate on the music you make and the creation of your own body of work, which you’ll see released to support your growth as an artist.

 Next, you’ll gain a clear understanding of the music copyrights you create and own. Whether you release music independently, or through a distributor or label[MS1] , you’ll learn how royalties are generated and collected. The key elements of contracts and music agreements are also discussed.

 As the course continues, you’ll discover crucial brand development skills to grow your artist project, including brand building, finding your audience and relevant industry contacts, and creating content. Along the way, your expert ICMP tutors will support you to create a host of marketing assets, such as press shots, biographies, press releases and more.

 The final part of the course focuses on your release campaign strategy. As the core way to grow your music profile, you’ll learn how to identify who you need to collaborate with for a successful release ­– from distributors and labels, to radio, blogs and playlists. At the end of your three months with us, you’ll have the confidence and skills to develop highly effective strategies for your artist project, as well as the knowledge to manage a series of successful release campaigns.


Want to join us for a taster of this brand new evening course? Come along on the 29th of March to get a feel of what you could be covering over the 3 month course. 





Artist Identity

Music is the foundation of all artist success stories. During this module, you’ll learn to understand and realise your artistic voice and discover how to create and use your sonic identity – a vital stage of artistic development. You’ll also examine professional strategies to develop your artistry and music, building an audience and career momentum as you go.

Creating a Body of Work

Across this module, you’ll explore how to develop a coherent body of work that supports your artistry and identity. As you drill down into strategies to create the songs and productions that are right for you, you’ll learn how to support your growth as an artist through strategic release campaigns. You’ll also explore copyright ownership – an important part of your future income as an artist – and the best approach for selecting and releasing singles.

Branding for Artists

During this module, you’ll gain a deep understanding of how to develop your brand, as you work on your music and artist project. You’ll use this to strategically promote and pitch your music, and we’ll show you how to seek out and find relevant industry contacts. Exploring your artistic community and discovering your audience is also covered.

Asset Creation

If you’ve ever wondered how the music industry uses marketing assets for promotion, fanbase building and artist growth, this module will see you discover the strategy behind a successful music release campaign. From press shots, artist biographies and press releases, to electronic press kits, videos, websites and social media, you’ll learn how to create these marketing tools and use them to promote your own brand and artistic voice.

Release Strategy

In this module, you’ll examine the strategic concepts and logistics involved in creating your own release strategy, as you plan a series of ongoing release campaigns. You’ll begin by exploring the music release options of distributors and labels, delving into how they operate and the main deals and contractual terms all independent artists need to know. You’ll also learn about spreading the word through third-party services such as plugging, PR and playlist pitching, plus how to ensure your campaigns are both on time and on budget.

Promotion and Marketing

Taking everything you’ve learned across the course to date, now it’s time to execute your own release campaign! You’ll explore effective pre-release and post-release promotional activities and campaign management, and digest the logistics and timings involved. Your tutors will guide you in the ‘how’, ‘who’ and ‘when’ of pitching, and you’ll cover both effective communication skills and relationship-building tips. At the end, you’ll be in an ideal position to release and promote your own music, and amplify your artist project far and wide.

Evening Course

  • Duration: 3 months
  • Day/Time: Tuesdays & Thursdays (7pm - 10pm)
  • Where: ICMP Performance Studios, Kilburn and ICMP's Queen's Park Studio
  • Max students: 15

Next start dates

  • Tuesday 11th April 2023

Enquire here

Payment Plan

Course cost: £1,500

Pay upfront: £1,350 with 10% discount
A discount of 10% is applied if you pay the full course fee upfront. This means you pay a total of £1,350.

Payment plan: £1,500
Instalment payments: 3 x monthly payments of £500 of which £150 will form a non-refundable registration fee, making the total payment £1,500. The first payment is payable prior to course commencement. A direct debit will be set up to take the second and third payments following the course start date.

Industry Course Terms & Conditions

Open to International StudentsInternational Students
We welcome students from outside of the UK to join this specialist course. Depending on where you are coming from, you may require a standard visitor visa to attend this course. Please be aware that ICMP is a recognised accredited UK institution. Should you require this visa; the cost will depend on where you are travelling from. To check if you require a UK visa head to


Enquire about this course here:



As co-founder of artist management company Amour Music, course leader Sean McDermott has an impressive track record in all aspects of the music industry, including performance, musicianship, artist development, audition management and career coaching.

He’s worked with highly successful artists including APRE, Richard Fairlie, Louisa Allen (Foxes), Arni Arnason (The Vaccines), Ted Dwayen (Mumford & Sons) and David Klinke (George Ezra), among many others. With his artists achieving millions of plays on streaming services, performing live in arenas around the world, and releasing hit singles, EPs and albums, it’s clear you’re in the very best of hands.

Is this course for me?

The Artist Development course is perfect for you if...

  • Your are an emerging artist looking at the next level of success
  • You want to understand more about release campaigns and building a fan base
  • You want to develop your own music 
  • You want to learn more about branding yourself as an independent artist
  • You learn more about the current industry and how to monetise your music



Course Progression

This course is a solid introduction to becoming or building your artistry. The knowledge you’ll have gained after 3 months will put you in an ideal position to progress to ICMP’s degree or CertHE courses. 

Other ICMP  courses you might like to consider include: 

  • BA Hons Creative Musicianship: This creative programme explores composition, performance and production in a collaborative environment. It will develop your artistic identity and help establish yourself as music professional.
  • BA Hons Songwriting: This degree will help you develop your expertise and creative identity as a songwriter, while equipping you with the industry knowledge and professional skillsets you need for a successful songwriting career.
  • CertHE Courses: an intensive one-year introductory course covering a range of subjects in different instruments, music production, songwriting, creative musicianship.

Key facts

  • Next start date: ​Tuesday 11th April 2023
  • Intensive 3-month part-time course.
  • Explore your unique ‘sonic identity’ and learn how to use it.
  • Create songs and productions using industry-standard strategies.
  • Develop confidence in your artistic voice.
  • Get to grips with copyright, contracts and music agreements
  • Discover how to create your own brand
  • Develop key marketing assets.
  • Build and execute a music release campaign
  • Hone your communication and pitching skills
  • Collaborate with industry professionals and fellow artists in a supportive environment
  • Grow your fanbase and networking contacts.
  • International students welcome (eligibility criteria will apply)
  • Payment plans available.


No previous experience is required to take this course, a desire to grow as an independent artist or understand the music industry further  is recommended. 


To start your application, simply get in touch with us or submit your details via the 'Enquire Here' button below. 

Our Recruitment Advisor will contact you to discuss the course in more detail, advise potential start dates, and outline the payment options available to you.

By phone:
020 7328 0222

By email: