Berlin Asong | Music Business | ICMP London

Berlin Asong has been lecturing in Strategic Management since 2007. His particular focus is on the struggle for firms to stay competitive in a highly disruptive marketplace. With a background equally split between market research and r&b, Berlin has built up a unique insight into the contemporary music business.

Berlin’s path to ICMP begins with his role in the r&b group the Last Night Crew. Upon their dissolution in the early 2000s, he left to join leading international market research firm TNS plc. At TNS, Berlin conducted numerous market studies for organisations including Diageo, Home Office, Pfizer, Nokia, BBC, Gillette, Barclays, BT, Tesco and Vodafone.

Today, he is one of the leading experts on music marketing, promotion, and brand management. 

Berlin teaches on our innovative BA (Hons) Music Business and Entrepreneurship programme. 

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Equally focused on Music Business & Entrepreneurship

The music business is an incredibly competitive environment – and over the last 30 years, ICMP has developed and refined a cutting-edge degree that now focuses equally on entrepreneurship. We’re the first music school in the UK to recognise that you need to understand not just marketing, management, finance, digital, creativity and all the structures and quirks that make the industry unique, but also how to forge your own path, create your own job, and change the future for the better. With access to ICMP’s fully equipped music facilities, exclusive industry events, masterclasses and a peerless contact network, we have it all covered.

To completely immerse yourself in your music career, email our friendly Admissions Team at or call them on 020 7328 0222.

Music Business Degree