Berlin Asong, MBA. SFHE

Berlin is a Fellow in Management and Marketing. He teaches on the  BA (Hons) Digital Marketing & Music ManagementBA (Hons) Music & Entrepreneurship and MA Music Business programmes.

Berlin taught, assessed, and led on courses, including Strategic  Management, Corporate Strategy, Marketing, Brand Management, Consumer Behaviour, Marketing Communications, and Business Management at the Queen Mary University of London (2018–2022), University of Sunderland (2016–2019), University of West London (2015–2018), the London School of Science & Technology (2012–2015), and Malvern College (2007–2011).

Before moving into academia, Berlin was a market researcher for TNS Plc, now part of Kantar Group. He has served as a paralegal for a human rights charity, a radio broadcaster for CRTV’s FM94, and a print journalist for the Chariot newspaper.

He is a Senior Fellow of the Higher Education Academy (2015) and a recipient of the University of West London’s Student Union Star Teacher Award (2016).

He holds an MBA from the University of Roehampton and an Executive MBA in International Marketing from PHW, Switzerland. He also holds a bachelor’s degree (honours) in Journalism & Mass Communication and Political Sciences from the University of Buea, Cameroon.

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Equally focused on Music Business & Entrepreneurship

The music business is an incredibly competitive environment – and over the last 30 years, ICMP has developed and refined a cutting-edge degree that now focuses equally on entrepreneurship. We’re the first music school in the UK to recognise that you need to understand not just marketing, management, finance, digital, creativity and all the structures and quirks that make the industry unique, but also how to forge your own path, create your own job, and change the future for the better. With access to ICMP’s fully equipped music facilities, exclusive industry events, masterclasses and a peerless contact network, we have it all covered.

To completely immerse yourself in your music career, email our friendly Admissions Team at or call them on 020 7328 0222.

School of Music Business