Steve Ager | Music Business Tutor | ICMP London

Steve Ager has been a top radio plugger for over twenty years, including more than a decade in charge of radio promotions at major record labels.

In 1997, Steve produced a single for Trickbaby and signed them to a five album deal with BMG. Three albums later, they have now sold over three million units to the Indian worldwide Diaspora. Trickbaby have also re-mixed artists including Kylie Minogue, Chingy, Duran Duran, Jamelia and Robbie Williams. He spent 11 years working as a Radio Promotions Manager for major labels such as Island, MCA/Geffen and Arista, successfully plugging some of the world’s biggest selling acts such as Nirvana, Guns N Roses, U2, The Christians, Whitney Houston, Toni Braxton, Cher, Aretha Franklin, The Cult, House Of Pain, The Charlatans, and Spinal Tap.

In 2003, Steve set up Chachaman PR and now successfully promotes a roster of cool acts to radio and TV which includes Gogol Bordello, The Gaslight Anthem, Flogging Molly, Joe Gideon and Bedouin Soundclash.

Want to take your enquiry further?

Simply fill out our short form and we'll be in touch to arrange a time convenient for you. No matter where you are in the world you'll have the opportunity to get feedback and begin your application.


Equally focused on Music Business & Entrepreneurship

The music business is an incredibly competitive environment – and over the last 30 years, ICMP has developed and refined a cutting-edge degree that now focuses equally on entrepreneurship. We’re the first music school in the UK to recognise that you need to understand not just marketing, management, finance, digital, creativity and all the structures and quirks that make the industry unique, but also how to forge your own path, create your own job, and change the future for the better. With access to ICMP’s fully equipped music facilities, exclusive industry events, masterclasses and a peerless contact network, we have it all covered.

To completely immerse yourself in your music career, email our friendly Admissions Team at or call them on 020 7328 0222.

School of Music Business