From event promotion to digital marketing, our Music Business and Entrepreneurship alumnus Lewis Speirs has been pursuing an exciting industry career. 

His latest venture is Shoot First, a digital marketing and PR agency working across social media and content creation. 

Part of the work Lewis’ company undertakes is to help educate and empower emerging talent on how they can build their audience online. The concept aims to disrupt the world of music PR by ensuring new artists can take advantage of these services at an affordable price. 

Commenting on the venture while with ICMP, Lewis said: 

We have staged 19 campaigns, working with 15 different artists, signed four contracts with labels and management companies, hired two interns and moved into an office to accommodate the rapid growth we're only seeing more demand for."

"I recently handed in my final assessment so running this at the same time has been a lot of hard work and something I'm incredibly proud to have started."

His clients have so far included acts like Ella Eliza, Dude Safari and Jemma Johnson

On collaborating with Shoot First, Jemma said:

The day I started working with Lewis and Shoot First, my perspective on my music goals changed completely. It felt attainable and within a few months, I started to see really big changes. I wouldn’t hesitate to recommend working with them." 

In 2023, Lewis secured Arts Council for his latest venture.

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Equally focused on Music Business & Entrepreneurship

The music business is an incredibly competitive environment – and over the last 30 years, ICMP has developed and refined a cutting-edge degree that now focuses equally on entrepreneurship. We’re the first music school in the UK to recognise that you need to understand not just marketing, management, finance, digital, creativity and all the structures and quirks that make the industry unique, but also how to forge your own path, create your own job, and change the future for the better. With access to ICMP’s fully equipped music facilities, exclusive industry events, masterclasses and a peerless contact network, we have it all covered.

To completely immerse yourself in your music career, email our friendly Admissions Team at or call them on 020 7328 0222.

School of Music Business