Loretta Andrews is an author, broadcaster, event manager, session musician, and overall expert in the field of music business. She works at ICMP as a tutor.

She started in music at a young age and has over 20 years of experience in the industry. With experience as a session singer, signed artist, radio broadcaster and event host she has well-rounded skills in most aspects of the business. During the success of her 'Unsigned' radio show and live events, Loretta was repeatedly asked to manage artists and always declined due to time pressures. In 2015 she finally felt it was the right time to take on a new challenge and support artists in their journey towards their dreams.

"There are a few things I'm passionate about; obviously the music but, also mentoring artists and developing them coming from a place of integrity, transparency and honesty so that they reach their full potential and achieve their dreams."

In 2019 Loretta was selected as part of the Music Manager Forum’s ‘Accelerator’ Program in partnership with YouTube. In 2021 Loretta was selected to be part of the PRS Foundation’s ‘Power Up’ scheme, the first of its kind supporting 40 Black music professionals and artists.

Currently Loretta manages Poet, Producer and Rapper, Joshua Luke Smith, British/Nigerian/Jamaican Folk-Soul Singer-Songwriter, Bianca Rose, award-winning Rap and Grime artist Guvna B and Soulful Singer-songwriter, Jake Isaac.

SMM also offer a range of artist development coaching and consultancy services. Loretta is also passionate about helping Independent artists achieve their goals and co-founded I Am Independent with Bianca Rose which resources, supports and encourages Independent artists through a podcast, workshops and an online bootcamp.

In 2022, Loretta had a book published by SPCK publishing which she co-wrote with Ruth Hill called ‘Talking to Children about Race: Your guide to raising Anti-racist Kids.’

Equally focused on Music Business & Entrepreneurship

The music business is an incredibly competitive environment – and over the last 30 years, ICMP has developed and refined a cutting-edge degree that now focuses equally on entrepreneurship. We’re the first music school in the UK to recognise that you need to understand not just marketing, management, finance, digital, creativity and all the structures and quirks that make the industry unique, but also how to forge your own path, create your own job, and change the future for the better. With access to ICMP’s fully equipped music facilities, exclusive industry events, masterclasses and a peerless contact network, we have it all covered.

To completely immerse yourself in your music career, email our friendly Admissions Team at enquiries@icmp.ac.uk or call them on 020 7328 0222.

School of Music Business