About your BA (Hons) Digital Marketing Degree
From entertainment and education to socialising with friends, we live our lives online more than ever. With so much of our time now spent on digital platforms like social media and streaming sites, the most successful brands know that’s where they need to be, too. For small start-ups, digital marketing provides an opportunity to reach audiences in a way that would only have been available to established companies in the past.
For big brands, it’s about keeping up and standing out in a crowded market. And for you? An in-depth understanding of digital marketing can unlock exciting opportunities with all kinds of brands, products and services, and our BA (Hons) Digital Marketing degree will give you exactly that.
Over the three years of this digital marketing degree, you’ll gain a richly detailed understanding of digital marketing fundamentals and specialisms, exploring topics ranging from advertising and digital storytelling to data analytics and customer behaviour. We’ve balanced theoretical modules with practical experience, challenging you to put everything you learn into practice by creating content and mapping out digital strategies, culminating in an in-depth final project.
You’ll spend as much time at workshops and events with digital marketing professionals as you will at lectures and seminars, giving you an opportunity to learn from the specialists and see how you can apply your knowledge to the creative industry. Whatever your goals, by the end of the course, you’ll be a master of online content – someone who knows how to reach and influence people through multiple digital platforms.
