Hi and welcome to the BA Digital Marketing at ICMP!

I’m Yannis Iliopoulos, your course’s programme leader, and I'm thrilled that you've accepted your place here.
The BADM team and I look forward to working with you, enabling you to develop a range of specialist skills you need for a successful career in marketing.
I've put together a list of recommended reading resources for you to consider before joining us in September. You can find it below.

Have a great summer, and I look forward to meeting you soon. 

All the best, 


Yannis Iliopoulos
Programme Leader, BA Digital Marketing

Have you completed our Online Registration process?

Whether you're a new student to ICMP, or you are returning in September, one of the key steps before your enrolment is to complete our Online Registration process.

Here is how to register online:

New students

  • Log in to our Student Gateway with the details emailed to you
  • Upload your key documents
  • Look out for your 'Confirmation of Registration' email - job done!

Student Gateway

Can't find your log-in details? No problem, our Admissions Team can resupply these, simply contact them on +44(0)20 7328 0222, Live Chat or enquiries@icmp.ac.uk, and they'll assist you.


About your BA (Hons) Digital Marketing Degree

From entertainment, to education, to socialising with friends, we live more of our lives than ever online. With so much of our time now spent on digital platforms like social media and streaming sites, the most successful brands know that’s where they need to be, too. For small start-ups, digital marketing provides an opportunity to be seen and heard that in the past would only be available to established companies. For big brands, it’s about keeping up and standing out in a crowded market. And for you? An in-depth understanding of digital marketing can unlock exciting opportunities with all kinds of different brands, products and services — and our BA (Hons) Digital Marketing degree will give you exactly that.

Over three years of this digital marketing degree, you’ll gain a richly detailed understanding of digital marketing fundamentals and specialisms, exploring topics ranging from advertising and digital storytelling to data analytics and customer behaviour. We’ve balanced theoretical modules with practical experience, challenging you to put everything you learn into practice by creating content and mapping out digital strategies, before culminating in an in-depth final project.

And you’ll spend as much time at workshops and events with digital marketing professionals as you will at lectures and seminars, giving you an opportunity to learn from the specialists and see how everything is applied to the creative industry. Whatever your goals, by the end of the course, you’ll be a master of online content — someone who knows how to reach and influence people through multiple digital platforms.

Got a question... just drop us a line

Equipment Checklist

Essential Equipment 

  • Pens and notepads 
  • A laptop fast enough to run image and video editing software. (Mac computers with internet access are available at ICMP, but it’s best to have your own laptop and internet access for personal study)

Don't forget, as an ICMP student you'll have access to exclusive discounts from leading music manufacturers - so, if you're thinking of buying new gear (from computers to instruments), it's worth waiting until you start with us.


Have you confirmed your student finance yet?


Recommended Reading


  • Kotler, P. et al. (2020). Principles of Marketing. 8th ed. Pearson.
  • Hanlon, A. (2022). Digital Marketing. 2nd ed. Sage Publications Ltd.
  • Chaffey, D. (2019) Digital Marketing. 7th ed. London: Pearson


We look forward to meeting you in September... not long now!