How to make the most of your festival slots
Lou Dodgson at The Unsigned Guide gives us her advice on how new acts can maximise performance opportunities...
If you’ve managed to get some music festival slots booked for your band this coming summer, then first up … congrats!
This is a great platform for you to show off what you do best to a new audience and, fingers crossed, quite a decent sized one at that. So with this in mind, you need to make that festival slot count!
Check out our top tips to ensure you nail that festival performance and walk off with plenty of new fans...
Allow plenty of time for rehearsals
If this is the first time you’ll be playing for a certain festival organiser, you want to impress. Not to mention the whole load of new faces and potential fans in the making who’ll be watching. You need to blow them away so it’s imperative that your performance is polished and highlights your strengths. Get all your best songs into the set; there’s no room for filler - it needs to be all killer. First impressions count so put some time and thought in … and practice, practice, practice!
Promote the heck out of it!
Of course, it goes without saying that you need to shout on your website, Twitter, Facebook, YouTube and every other channel you have available to you about your festival slot. If you’re going to be at the festival for the whole weekend or just earlier in the day of your slot, why not get some cheap and cheerful flyers made up with your band name, website and other contact details, but most importantly the stage you’ll be playing on and time of your slot, so you can have a chat with folk on the festival site and hand them out to anyone who may be interested. The personal touch can go a long way.
Make new contacts
Make friends with the other bands playing on your bill. OK, it’s probably pointless emailing headliners such as Foals to arrange a hook up, but there are likely to be many other bands and artists of your level that are playing on the same stage or across the festival at some point. Why not get in touch beforehand and arrange to say hello in person?
Hitting it off with bands and artists who are doing a similar thing to you can be priceless. They’ll be the ones that encourage fans to stick around after their slot to check out another great band … i.e YOURS!"
Festivals bring together musicians from around the country or even overseas, and in the future these contacts could be invaluable if you’re wanting to create a buzz in another city, or even a different country.
What’s the first question you’re inevitably asked when you return from a festival? “Who was the best band you saw?” The artist that blew you away is all you’ll be telling your friends, colleagues, and the family dog about for days afterwards.
If you want festival goers to walk away from your gig and chat about your performance (for the right reasons!), tell all their mates about you, and look you up when they get back home, then you’re going to have to be pretty memorable. If you can stand-out from the other acts, then you massively up your odds of getting booked again and getting people talking about you.
Focus on how you can show off what is unique about your music and get the crowd going. Think of visual aspects of your performance that could be expanded upon. Are there any stage props you could incorporate to make your mark? Have you got any unusual songs or quirky covers you could add into your set to get the crowd involved?
Ask a mate in the crowd to get some snaps of you while you’re playing. It’s great to document your performance or day and then share on your blog or social media afterwards.
While there will be professional photographers at some of the main stages at festivals, sometimes the smaller, unsigned stages can be overlooked so arrange some photo or video footage in advance courtesy of a friend with a steady hand."
Expand that mailing list & sell some merch
Announce at the end of your slot that you’ll be hanging about down front of the stage for the next 30 minutes after you’ve played if anyone wants to come over and say hello or pick up some merch.
You could even let the audience know that you’ll give anyone that comes over a freebie – could be a badge or keyring in exchange for an email address, or you could send them over a free, exclusive track a few days after the festival is done & dusted to further plant in their heads how great your music is once they’re back to reality and their daily routine.
Don’t get tooooooo wasted!
It’s easy to get into the spirit of things as soon as you step foot in those muddy fields. But seriously…try not to get too drunk/mashed before you play."
You don’t want to mess up a 20 minute slot you’ve been keen to play for months because you got a bit carried away. There’ll be plenty of time for drunken debauchery once you’re off stage.
Who are ya?
There’s a strong chance at festivals that stage slots will run late, get switched around, or punters will wander up to your stage mid-way through your performance, meaning they have no idea which awesome band it is they’ve just witnessed. Make sure you announce who you are at some point early on in the set, then again at the end. Speak clearly too…your mumblings can easily be lost amongst booming basslines from other stages and unfeasibly loud fairground rides!
This one goes without saying. Yes, a good deal of preparation and practice will be needed to make your festival slot amazing, but this should be a brilliant and memorable experience from start to finish so make sure you enjoy it to the max!
Visit The Unsigned Guide website to find out more.
Read their previous blog on how new artists can avoid getting ripped off while launching their music careers.
Study music in London with ICMP
If you're interested in developing your musicianship, learning from our regular industry guests and collaborating within the vibrant ICMP creative community, then speak to our Admissions Team. They're on hand to help you find the right course that matches your ability and aspirations. Contact the team on 020 7328 0222 or via email firstname.lastname@example.org and start your music career today.