Byta / byta.com is the platform enabling everyone to send and receive digital audio in a clean, simple and secure way.
Built for everyone working with music today, Byta is unrivalled in taking advantage of audio files' unique properties – reading and writing file metadata, converting file formats and delivering fast yet secure streaming. Byta’s mission statement is “to provide artists and their teams with the tools and knowledge to move their careers forward”.
The tool is their platform, a fast, simple and secure way to send and receive audio files and streams. The knowledge is delivered by the company’s non-profit educational arm #HowWeListen. Artists are at the heart of the music ecosystem. Privately sending, receiving, and listening to each other’s music is essential to their creative process. This exchange is also crucial to the industry itself resulting in artist discovery and then the support of new music.
Somehow these simple tasks, sending and receiving audio files—repeated millions of times a day—remain incredibly difficult to accomplish efficiently on desktop, and virtually impossible on mobile. At best - time is lost, leading to fewer artists’ music being heard. At worst - shortcuts and insecure services lead to leaks, ruined release plans and artists losing control of their narrative.
Marc Brown, with over 25+ years music business experience, founded Byta in response to the frustrations experienced by the entire music ecosystem when sharing audio pre-release. In a Forbes profile on Byta, Marc noted that Chris Price, Head of BBC Radio 1 and Radio 1XTRA admitted “Going back to CDs would almost be an improvement.” In the world of music, few practices are more foundational to music discovery than sharing digital audio files and streams. Byta’s platform was designed to simplify these tasks.
In the world of music, few practices are more foundational to music discovery than sharing digital audio files and streams. A simple process that can get very frustrating for both creators and those working with music. Byta is excited to be able to help simplify the process for ICMP students and staff. Together, shaping the future of music. Music deserves to be heard.“
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