ICMP is delighted to confirm the launch of two new digital marketing undergraduate programmes aimed at equipping students with the skills they need to launch successful music industry careers. 

The BA (Hons) Digital Marketing and BA (Hons) Digital Marketing and Music Management programmes offer students the chance to gain a detailed understanding of marketing and its specialisms, exploring topics ranging from advertising and digital storytelling to data analytics and customer behaviours.  

Both programmes have been designed to explore the necessary skills, knowledge and experience as new innovations and technologies influence the way we consume and make music.

Ken Foreman, ICMP's Associate Dean and the Programme Leader of the BA (Hons) Music Business and Entrepreneurship, said:

These exciting new courses focus on different aspects of digital marketing, an important and rapidly evolving area affecting every industry."

"Like our BA (Hons) Music Business and Entrepreneurship degree, we believe both will be fantastic for those students who are creative, can work autonomously and use what they learn with us to generate their own opportunities."

Yannis Iliopoulos, ICMP's Associate Teaching Fellow in Music Business and Entrepreneurship, said: "We know how important mastering the online world is in today's creative industries.

Like ICMP’s other inspiring programmes, these two new digital marketing degrees balance robust academic integrity with really hands on, practical skills to give students the best possible chance of success when they embark on their careers."

BA (Hons) Digital Marketing 

Digital marketing skills are some of the most sought after as our lives are increasingly lived online. Our leading course balance theoretical modules with real-world experience, challenging you to put everything you learn into practice by creating content and mapping out digital strategies, before culminating in an in-depth final project. 

Apply Now

BA (Hons) Digital Marketing and Music Management

Blending technical marketing skills with specialist music industry knowledge, this diverse and immersive programme ensures you’ll spend as much time with marketing professionals and music industry executives as you will at lectures.

Whether you’re planning a career in marketing or music management this course opens up an exciting world of opportunities.

Apply Now

Get entrepreneurial in the music industry

ICMP’s groundbreaking degree is the first in the UK to focus equally on both Music Business and Entrepreneurship. Choose to progress a career in music management, marketing, digital media, events or more, or forge your own exciting path as a music business entrepreneur.

To completely immerse yourself in your music career, email our friendly Admissions Team at enquiries@icmp.ac.uk or call them on 020 7328 0222.

BA Music Business and Entrepreneurship