ICMP is delighted to confirm the launch of a new digital marketing undergraduate programme aimed at equipping students with the skills they need to launch successful music industry careers. 

The BA (Hons) Digital Marketing and Music Management programmes offer students the chance to gain a detailed understanding of marketing and its specialisms, exploring topics ranging from advertising and digital storytelling to data analytics and customer behaviours.  

The programme has been designed to explore the necessary skills, knowledge and experience as new innovations and technologies influence the way we consume and make music.

Ken Foreman, ICMP's Associate Dean and the Programme Leader of the BA (Hons) Music Business and Entrepreneurship, said:

This exciting new course focus on different aspects of digital marketing, an important and rapidly evolving area affecting every industry."

"Like our BA (Hons) Music Business and Entrepreneurship degree, we believe this course will be fantastic for those students who are creative, can work autonomously and use what they learn with us to generate their own opportunities."

Yannis Iliopoulos, ICMP's Associate Teaching Fellow in Music Business and Entrepreneurship, said: "We know how important mastering the online world is in today's creative industries.

Like ICMP’s other inspiring programmes, this new digital marketing degree balance robust academic integrity with really hands on, practical skills to give students the best possible chance of success when they embark on their careers."

BA (Hons) Digital Marketing and Music Management

Blending technical marketing skills with specialist music industry knowledge, this diverse and immersive programme ensures you’ll spend as much time with marketing professionals and music industry executives as you will at lectures.

Whether you’re planning a career in marketing or music management this course opens up an exciting world of opportunities.

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Deep dive into the evolving world of music marketing

Our CIM accredited Music Marketing degree, that sits within our School of Music Business,  will help you gain a richly detailed understanding of digital marketing fundamentals and specialisms. You'll become a master of online content — someone who knows how to reach and influence people through multiple digital platforms.

To completely immerse yourself in your creative career, chat with our friendly Admissions Team via email enquiries@icmp.ac.uk or give them a call on 020 7328 0222.

Music Marketing