Spotlight The Valla 10 Videos

Here at ICMP we are proud to support our community and always look forward to sharing their successes.

Each Tuesday, we present a student or graduate music project, making it our #ICMPSpotlight of the week.

This time we've chosen to shine a light on 10 Videos To Brighten Your Days, a project by ICMP band The Valla.



The Valla, band that features alumni George Coulson (BA Songwriting) and Alex Walker (BMus Music Performance), have recently come up with an artistically challenging yet exciting project; write, record a song, and shoot a video for it every day, for ten days in total!

The idea is simple; to brighten up the vibe of these gloomy times."

The band told us about the daily process, step by step;

George would be the one usually writing a song and creating a demo of it in Logic for the rest of the band to understand it. Then, everyone would record their own video to the demo - hoping to be on the same page as there clearly wasn't much room for retakes!

Then, the video editing process would begin, taking up to up to 5 hours (!!!) Depending on the progress of the day the video would be finished between 2 and 3 in the morning, then scheduled to be released at about 10 am the following day.

Fair to say that the band is exhausted but so happy to have achieved this!​

Check out the whole collection of videos on The Valla's Facebook page.

Get featured on ICMP channels

If you have career news and would like to get in the chance to be featured on our online platforms, then please complete this form

Release Radar is a great way of promoting your music to a wider audience and developing your online presence with our social media audience now adding up to 39k people.​


complete the form