COURSE OVERVIEW

The BA (Hons) Music Business course is an energetic hands-on course designed for those wanting to establish a career as an entrepreneur within the music and wider creative industries.

You’ll learn how the music business operates thanks to our expert tutors, who are both accredited teachers and established music professionals working in the industry. They’ll guide you in each aspect of the business by placing you within the industry itself; immersing you in a creative and entrepreneurial environment which may include discussing the music business face-to-face with special music industry guest visitors, attending festivals and international music conferences as delegates, and undertaking classes and networking events at London’s Tileyard Studios – our exclusive industry partner and home to the UK’s largest professional music community.

In small, personalised learning groups, you’ll be taught real-world management principles and a broad range of business skills, helping you to maximise the creative and commercial potential of the artist–business relationship. Your tutors will encourage your natural creativity and entrepreneurial spirit via work on actual industry projects, with the opportunity to collaborate with and promote fellow student artists from the rich ICMP talent pool.

In Year 3 of the Music Business degree, you’ll be given the unique chance to plan, develop, present, launch and receive mentorship on your own business, with the opportunity to continue this industry venture after you leave ICMP. During your time with us, you’ll also develop a broad range of practical expertise, including skills in digital, event management, video editing, social media, graphic design and pitching, which are ultimately aimed at allowing you to enter the industry ‘career-ready’ immediately after graduation.

By joining the ICMP Music Business course in London, you can help to manage, guide and structure the musical successes of the future.

Last remaining places for September 2018 intake
Courses at ICMP fill up fast. If you’re passionate about music and want to secure your place with us, the time to start your application is today!

Fees & Funding

Taking a Music Business degree course at ICMP makes financial sense too, with the fees for ICMP music degrees significantly less than those at many traditional universities, and, also much lower than other UK music education providers - making studying music at ICMP in London great value as well as great fun.

2018/19 Course Fees: £6,700 (UK & EU Students) | £9,200 (Non-EU Students)

EU Students, applying to start their course in either 2018 or 2019, will continue to be eligible for both home fee status and have access to student finance. This entitlement will remain in place for the duration of the course. Read more

Full Fees Information | Full Programme Specification  

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Successful completion of the BA (Hons) Music Business at ICMP leads to the award of Bachelor of Arts by the University of South Wales.

ICMP is a collaborative partner of the University of South Wales.

UCAS CODES

Key facts

  • Develops your entrepreneurial, business and networking skills to maximise your creative ability.
  • A personalised learning experience which prepares you for a portfolio career within music and the wider creative industries.
  • Fosters your business and management skills by collaborating with and promoting fellow student artists from ICMP’s rich artist pool.
  • Connection with Tileyard Studios and other extensive music industry links enables you to build an impressive music business network.
  • The London location provides opportunities to develop your business ideas at the heart of the global music industry.
  • You’ll benefit from unrivalled access to major names from the world of record labels, A&R, publishers and promoters.
  • A high level of contact teaching hours is delivered in small groups in world-class facilities.
  • A creative and inspiring learning environment.

COURSE DETAILS

Year 1 (Level 4)

Year 2 (Level 5)

Year 3 (Level 6)

During your first year on the course, you’ll develop a general understanding of the industry, gain in-depth knowledge of the artist development process, and learn the basics of marketing, management and finance. You’ll be introduced to potential work placement and internship opportunities linked to your chosen career direction, and will be supported in making them happen.

Introduction to the Music Industry

It’s essential for any music business entrepreneur to fully understand the various facets of today’s rapidly evolving music industry and their inter-relationship, and this module provides you with a solid grounding in the frameworks of both recorded and live music and publishing. Following a structured learning pathway, you’ll explore the three main industry sectors; namely recorded music, live music and publishing. You’ll also develop an understanding of such key areas as the role of management; the A&R process; marketing and promotions; sales and distribution; the role of collection societies; the live music business and the key players; and sponsorship and branding. This module will also begin to explore the transformation the industry is currently undergoing and highlight future developments and opportunities.

Principles of Artist Development

On this module, you’ll come to understand the fundamental principles of how the music artist can be developed, and explore the artist/manager relationship and the A&R process from creation through to realisation. You’ll examine the human and commercial elements which interconnect through the artist development process; develop an understanding of the creative individual; and learn about artist management more generally. The module will also develop your understanding of entrepreneurship, creative publishing and the need for innovative approaches to artist development, and provide a comprehensive overview of this vital and constantly evolving foundation of the music business.

Principles of Music Business and Finance

All music business entrepreneurs need to develop a sound knowledge of management and business principles and how these interrelate in different types of organisations. On this module you’ll come to understand the impact of the business environment on the behaviour of organisations, and develop the technical skills needed to interpret financial statements and assess the performance of a business. Specifically, you’ll look at different kinds of organisations and their responsibilities; understand the wider business environment and the effects of such things as market forces and competition; and study the financial decision-making process, including financial planning, sources of funding and the interpretation of financial statements.

The Evolving Music Industry

On this module, you’ll develop an understanding of today’s rapidly evolving music industry, including new business models and changes in practice which have been brought about by the impact of the internet and new technologies. You’ll examine such things as the trends, the key technologies and the impact of digital on the music industry, performers and consumers; the decline of traditional record label models and the future of the recording industry; direct-to-fan and crowd-funding; streaming; the impact of digital on ticketing; and the future of publishing. In order to fully understand the digital impact, you’ll also analyse the technology itself and how it is changing and driving consumer habits.

Artist Development and Branding

On this module you’ll build on previous knowledge of the artist development process to develop an understanding of how the principles of branding can be effectively implemented in order to position the artist as a brand. You’ll explore the theory and practice of branding, examine how broader marketing principles can be applied to music, and consider such key areas as the psychology of branding; the evolution and current practice of advertising agencies; the imperative of outside investment; and brand partnerships and commerce versus credibility in music.

Principles of Music Promotion and Marketing

Developing the skills required to undertake effective market analysis and deploy valuable marketing and promotional strategies is essential to any music business entrepreneur. This module enables you to develop those skills based on sound principles, detailed planning and the evaluation of relevant case studies. Specifically, on this module you’ll cover such key areas as the theory and practice of music marketing, examining the changes brought about by digital technologies; the media of radio, TV and print; social media and the role of content; building audiences and engagement; and creating an integrated marketing and promotion plan.
In Year 2, you’ll deepen your knowledge of the financial, legal and business principles essential to understanding and managing artists in the industry. You’ll learn how contracts and intellectual property may affect your future businesses, and how to manage and generate marketing materials. You’ll also promote your own live event and will start to develop your ideas for your final year business initiative.

The Modern Live Industry

By introducing the roles and relationships that underpin the live music industry, this module enables you to develop an awareness of the legal, contractual and operational obligations of live music promotion. Through this structured learning, you’ll understand the individual roles of the industry practitioners who organise live music events, and will develop the skills and knowledge required for successful planning, budgeting and execution of live promotions. You’ll then apply this knowledge and understanding to the planning of a workable and professional tour schedule that meets the detailed requirements of all parties.

Creative Event Management

This module offers you the opportunity to plan and deliver your own live event. It introduces the expanding and diverse range of music-based events and develops an awareness of the impact of technology on ticketing, marketing and promotion. Methods of communication and convergence will be examined, including the importance of developing social media strategies in the staging of live music events, as will the possibilities of new income streams and the changing patterns of live music consumption. Additionally, the module covers the growth in festival culture and the changing marketplace of the present and the future.

Digital Media in the Creative Industries

This module enables you to examine the impact of technology and digital media as drivers of innovation and business growth in the creative industries. It comprehensively covers the digital era and its social, technological and economic implications. The module addresses such topics as the effect of digital on production and creation; digital business models; disruption; innovation; consumer behaviour; social media and digital platforms. The module also features practical training, including workshops in photo and video editing, to develop the skills for pitching business ideas and creating professional presentations.

Music Contracts and the Law

In order to successfully engage with the world of music business, it’s essential to develop a comprehensive understanding of music recording, publishing, agency and artist management contracts. On this module you’ll be introduced to the concepts of contract law and its application in the music and entertainment industries, examining precedents and landmark cases relevant to the current legal framework. This knowledge will enable you to negotiate a music agreement and explore contracts for evolving business models, such as sponsorship, merchandising, multiple rights, and film and television sync deals.

The Future of Intellectual Property

On this module, you’ll develop an understanding of copyright and intellectual property (IP) rights essential for a practitioner in the music and entertainment industries. The module aims to develop such understanding and to discuss new opportunities for the commercialisation of artistic work, and reviews the evolution and current state of statute and case law as it applies to copyright and IP. With this knowledge, you’ll then explore the issues and challenges surrounding subjects including the protection and commercialisation of artistic works, image rights, moral rights, defamation, music sampling, restraint of trade, and the future of copyright and IP law and use.
In your final year, you’ll develop, brand, market and manage your own business. You’ll complete independent research and create original ideas in order to navigate and start your own career and will have an assigned supervisor to help you organise and advance your business ideas.

Management in the Creative Sector

At this level, it’s essential that you deepen your understanding of the universal principles of sound management and how they pertain to the creative sector. This module develops understanding of management with a focus on creative talents and creative businesses, facilitating reflection on personal and professional skills, experience and aspirations. It emphasises critical examination, reflection and application of concepts, principles, theories and models of management, developing understanding of how organisations and groups can be designed and managed for effective performance.

Strategic Business Management in the Entertainment Industry

This module enables you to develop the expertise and discipline to design and implement sound and effective strategies for the realisation of business goals in the entertainment industry. You’ll study and apply strategic management concepts and techniques to diagnose, manage and overcome challenges faced by entertainment organisations. The module will develop a critical understanding of the role of strategic management to create and sustain competitive advantage in the creative sector.

Entrepreneurship and the New Routes to the Market

Within this module you’ll examine what it means to be an entrepreneur in today’s music industry, developing a comprehensive understanding of the role of the entrepreneur, how to set up new ventures, and how to identify sources of funding and resourcing. Building on earlier study, you’ll come to understand key strategies for business, allowing you to gather and evaluate information prior to developing a business plan for a new business initiative in the music and/or entertainment industries. Specifically, this module covers such key subjects as strategic planning, mission and vision; evaluation and control; emerging markets and technologies; ethical issues and corporate responsibility; and business plan construction.

Major Project

The major business project provides an opportunity for students to build on previous experience and apply critical skills to identify, plan, develop and launch a real business initiative. Crucially, this project will provide you with specialised information, guidance and experience to support your future career, either in employment or as a self-employed entrepreneur. The project is a significant piece of work and will typically consist of the identification, background research, planning, development, branding, marketing and launch of a new business initiative.

TEACHING, LEARNING AND ASSESSMENT

You will be taught at our bespoke campus in Kilburn, utilising our classrooms and lecture rooms. You will also have access to our music facilities, including our live rooms, tech suites and in-house music studio facilities, outside of timetabled hours, while you are a student at ICMP.

You will be taught through a  variety of lectures, small tutorial groups, workshops, group work and student-led classes/presentations.

You will have access to the Student Services Department for support and advice concerning welfare, finance, personal development, safeguarding etc. You'll also have access to our Professional Development team ‘The Hub, who provide bespoke music industry careers advice and access to unique industry opportunities.

As a student of UEL you will also enjoy access to a range of UEL facilities, including the 24/7 multimedia libraries, with over 300,000 books, journals, audio-visual resources and archives, 500 electronic books and 25,000 electronic journals and databases.

Teaching and Learning

On the BA (Hons) Music Business programme you will be taught through a variety of teaching and learning methods including lectures, small tutorial groups, workshops, hands-on technology laboratory tutorials, group work and student-led classes/presentations.

When not attending lectures, seminars or other timetabled sessions you'll be expected to continue learning independently through self-study. Typically, this will involve reading articles and books, working on individual and group projects, undertaking research in the library, and preparing coursework assignments.Your independent learning is supported by a range of excellent facilities, including our Learning Resource Centre, our many performance and practice rooms, and well-equipped tech suites.
Throughout the duration of your course your time will be split as follows:

Teaching, Learning and Assessment hours per year
Year 1: 308hrs | Year 2: 336hrs | Year 3: 252hrs

Self-study hours per year
Year 1: 892hrs | Year 2: 864hrs | Year 3: 948hrs

Assessment

Assessment activities will include, but not be limited to, student presentations, portfolios, individual and group projects, case studies, written examination papers, aural examinations, coursework, group problem solving, reflective journals, self and peer assessments.
The assessment breakdown of this programme is:

Year 1: 20% Written | 17% Practical | 63% Coursework
Year 2: 0% Written | 22% Practical | 78% Coursework
Year 3: 0% Written | 29% Practical | 71% Coursework

ENTRY REQUIREMENTS

Applicants will typically have A Levels, BTEC Diploma or Extended Diploma, or International Baccalaureate equivalent to 104 UCAS points, or an ICMP Higher Diploma.

In addition, you should hold a GCSE Grade C or 4 or above in English, or suitable equivalent, such as Level 2 Key Skills, Functional Skills or Adult Literacy/Numeracy.

We also welcome applications from mature applicants who may have no formal qualifications but can demonstrate their suitability for study through appropriate skills and experience.

International students will typically hold a relevant equivalent qualification – please check your qualification with our Admissions Team. In addition, you should hold a relevant English language qualification equivalent to CEFR Level B2.

All applicants will be invited to attend an interview.

UCAS code W375Uni code i25

HOW TO APPLY

 Please apply via  the "APPLY NOW" link  below.

At any time during the application process if you need help or further advice just contact our Admissions team who will be happy to assist you. 



By phone:
020 7328 0222

By email:
enquiries@icmp.ac.uk

or

Tutors

Ken ForemanMusic Business

Ken has made records for labels including Elektra Entertainments, East/West Warners, Chrysalis, Sony, Palm Pictures, RTI/S4, Toshiba/EMI, and Almo. There followed a number of years, managed by Pan-American Ad agency, Amber Music Ltd, composing music for commercials. His compositions featured in many US and European campaigns, including Adidas, Bass, Vauxhall, Tennants, Benetton, Foxes, Titleist, Bell Atlantic, and 7 Up.
Ken Foreman | Music Business Course | ICMP London

Stephen MixMusic Business

Stephen Mix’s early career was in business start-ups. He obtained an MBA at Imperial College before joining Hamilton Bradshaw, James Caan’s investment firm, in 2009 as an Investment Manager. Today, Stephen manages a number of high performing staffing businesses including Exsurgo, DRC Locums, and HB Retinue. He provides strong business expertise from marketing and strategy to financial and operation control. He is also very involved in identifying senior talent and investment opportunities for his portfolio companies.
Stephen Mix | Music Business Tutor | ICMP London

Korda MarshallMusic Business

During his time at Warner, Korda became Managing Director of the company’s Atlantic Records label, where he signed The Darkness and James Blunt among others, before taking over at Warner Music in 2004 and overseeing the careers of Madonna, Green Day, The Red Hot Chilli Peppers, and signing artists including Gnarls Barkley, The Foals, The Enemy, Pendulum, and Seasick Steve.
Korda Marshall | Music Business Tutor | ICMP London

Nigel Dewar GibbMusic Business

Nigel is a commercial lawyer with intellectual property (IP) expertise, specialising in media, entertainment, and technology. He has worked for major record companies including London Records and Virgin as well as for their affiliated music publishing companies. He also worked for Picture Music International, a division of EMI Records and was involved in TV and video production.
Nigel Dewar Gibb | Music Business Tutor | ICMP London