For brands to find, and reach, their audiences, they have to discover their place in the digital landscape. But not just anyone can conquer social media algorithms or create engaging, must-click content. Rapidly evolving technology has led to marketing becoming more immersive, interactive and inescapable, with the rules and opportunities changing as fast as the platforms.
Digital marketing jobs were some of the fastest growing in the UK last year, according to data from LinkedIn, which shows a 52% rise in demand for such roles."
Marketing Week 2021
From entertainment, to education, to socialising with friends, we are increasingly living our lives online. With so much of our time spent on digital platforms like social media and streaming sites, the most successful brands know that’s where they need to be. For small start-ups, digital marketing provides an opportunity to be seen and heard which, in the past, would only have been available to established companies. For big brands, it’s about keeping up and standing out in a crowded market. An in-depth understanding of digital marketing can unlock exciting opportunities for you with all different kinds of brands, products and services - and our BA (Hons) Digital Marketing degree will give you exactly that.
Over three years of this digital marketing degree, you’ll gain a richly detailed understanding of digital marketing fundamentals and specialisms, exploring topics ranging from advertising and digital storytelling to data analytics and customer behaviour. We’ve balanced theoretical modules with practical experience, challenging you to put everything you learn into practice by creating content and mapping out digital strategies, culminating in an in-depth final project.
You’ll spend as much time at workshops and events with digital marketing professionals as you will at lectures and seminars, giving you an opportunity to learn from the specialists and see how everything is applied to the creative industry. Whatever your goals, by the end of the course you’ll be a master of online content - someone who knows how to reach and influence people through multiple digital platforms.
Chartered Institute of Marketing (CIM) Accredited Degree
The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. ICMP has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and the organisation's content is reflected in our own degrees. This ensures we'll equip you with the best opportunities for a successful marketing career.
Digital Marketing Institute (DMI) Accredited Degree
The DMI is the proven global standard for digital marketing certification. Operating in 135+ countries, the organisation has over 200,000 members and more than 25,000 certified professionals. ICMP's partnership with the DMI gives you access to its considerable digital marketing expertise, gained through years of work with global marketing teams, blue-chip companies and the world's leading education brands.
This course is sponsored by our industry partners:
Our supporting industry partners are:
Alongside generously sponsoring courses, rooms and providing equipment, our industry partners offer ICMP students access to exclusive discounts, events and opportunities.
Why study at ICMP?
At ICMP, we know that succeeding in the creative industry is about more than talent; you need to understand everything from marketing and business management to how you can innovate, grow and disrupt in a crowded market. As leading creative educators, we’ve spent more than 30 years nurturing the industry’s rising stars, growing a global network of industry connections, and building state-of-the-art facilities, giving you access to valuable contacts and opportunities you won’t find anywhere else.
And we’ll use those contacts to help you find industry experience, internships and employment - or if you’re setting up a business of your own, you’ll be able to make the most of our specialisms in entrepreneurship, too. Add to that the small class sizes and close-knit campus that give our courses a supportive, family feel and you'll realise there's there’s nowhere better to study your creative undergraduate degree than ICMP.
Whatever your course, our enrichment events and industry bootcamps give you opportunities to tailor your learning and enhance your understanding. Our events are designed and updated each year to fit around our core undergraduate programme, so be sure to sign up to specialist workshops, talks and more for networking opportunities with industry professionals. You'll hear from entrepreneurs, UK brands and marketing agencies about influencers, gamification, PR, pay-per-click advertising (PPC), AI, copywriting and more.
Our Industry and Careers Team will get you started in the world of work. Whether it's help with writing a cover letter or honing your interview technique, we'll advise you on a range of areas, including different career paths and revenue streams based on your qualifications. Browse job boards, book events and sessions with experts, and access a wealth of resources - all while growing your network. There's even funding available to support protects, pitches, workshops and creative work.
Fees & Funding
Course Fees: UK Students | EU/EEA/International Students
Please visit our Fees pages for information on access to Student Loans.
Full Fees Information | Full Programme Specification
Successful completion of the BA (Hons) Digital Marketing course leads to the award of Bachelor of Arts degree by The Institute of Contemporary Music Performance.
Begin your application here
- Course Code: BADM
- Institution Code: I25
- View course on UCAS
- Accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI).
- One of the most current digital marketing courses in the UK.
- Gain insight from entrepreneurs, UK brands and marketing agencies working at the cutting edge of digital marketing.
- Become a master of online content - someone who knows how to reach and influence people through multiple digital platforms.
- Gain a detailed understanding of marketing and its specialisms, including advertising, digital storytelling, data analytics and customer behaviour.
- Contains both theoretical modules and practical experience, challenging you to put what you learn into practice by creating content with digital strategies in mind.
- Study digital marketing in London – a key international hub with endless opportunities to develop your marketing skills.
- Your time will be split between workshops and events with digital marketing professionals, as well as at lectures and seminars.
- Learn in small groups in our world-class industry-standard facilities, with a high number of class-contact teaching hours.
- Membership to CIM funded by ICMP for your final year, allowing access to resources and collection of CIM qualification.
- Apply Now