D'Addario is one of the most established and longest-operating guitar string and accessory brands.
D’Addario’s roots in string making date at least as far back as 1680 in Salle, Italy. Today, under the stewardship of John D'Addario III (CEO) and Jim D'Addario (Chairman of the Board and Chief Innovation Officer) the company is committed to:
A PROFOUND IMPACT ON MUSIC, NOT THE EARTH.
Every day, the team is working to sustainably provide musicians with the most innovative musical accessories in the world.
QUALITY & PRECISION
With proprietary materials, machines, and manufacturing processes, they never stop tinkering and dreaming of better ways to exceed musicians' expectations.
Whether it's experimenting with new materials or venturing into new product lines, they continually imagine new ways to inspire players everywhere.
From sustainability programs to processes that reduce waste, they use their wealth of music experience and manufacturing expertise to drive environmental and social change.
DIVERSITY & COLLABORATION
As an ever-expanding family of musicians, engineers and artists who are passionate about music, they're committed to nurturing a diverse culture of respect for each other and the planet.
Commenting on the ICMP partnership, Simon Turnbull, Managing Director for D’Addario Europe, said:
We are immensely proud to be partnering with ICMP.
ICMP’s rich history, values and forward-thinking approach to education ties in perfectly with D’Addario’s own values and company ethos."
"Our partnership will offer students access to our exclusive educational outreach programs and events, and ensure that in-house instruments are ready to play, coming equipped with D’Addario strings and Evans drum heads.
Much like the courses and programs offered at ICMP, D’Addario is all about empowering players by making sure all of our products meet your exacting standards."