Welcome to your BA (Hons) Digital Marketing with Music Management programme

About your BA (Hons) Digital Marketing with Music Management Degree

The ICMP BA (Hons) Digital Marketing with Music Management degree will help you blend technical marketing and analytics skills with specialist music industry knowledge. It’s a diverse and immersive programme; you’ll spend as much time at workshops and events with digital marketing professionals and music industry executives as you will at lectures. 

Alongside core modules on the technical side of digital storytelling, marketing strategies and understanding consumer behaviour, you’ll explore a range of subjects including entrepreneurship; how to control your brand, rights and intellectual property; and how to plan for your next release. Over three years, you’ll gain a richly detailed understanding of digital marketing fundamentals and take a deep dive into the commercial and legal sides of the music industry. You could be building a career as an influencer, artist, or music producer, or developing digital marketing skills for a job in the creative industry. 

Whatever your goals, when you finish our BA (Hons) Digital Marketing with Music Management, you’ll be a master of online content – someone who knows how to reach and influence people through any and every digital platform. And by specialising in music management, you’ll learn how to apply your marketing degree to the music industry, too. So, whether you’re planning to work for a big label or create something that’s all your own, this degree will give you the skills and tools you need to thrive.