Hi and welcome to the BA Digital Marketing with Music Management at ICMP!

I’m Yannis Iliopoulos, your course’s programme leader, and I'm thrilled that you've accepted your place here.

The BADM/MM team and I look forward to working with you, enabling you to develop a range of specialist skills you need for a successful career in marketing or music management.

I've put together a list of recommended reading resources for you to consider before joining us in September. You can find it below.

Have a great summer, and I look forward to meeting you soon. 

All the best, 

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Yannis Iliopoulos
Programme Leader, BA Digital Marketing with Music Management

Have you completed our Online Registration process?

Whether you're a new student to ICMP, or you are returning in September, one of the key steps before your enrolment is to complete our Online Registration process.

Here is how to register online:

New students

  • Log in to our Student Gateway with the details emailed to you
  • Upload your key documents
  • Look out for your 'Confirmation of Registration' email - job done!

Student Gateway

Can't find your log-in details? No problem, our Admissions Team can resupply these, simply contact them on +44(0)20 7328 0222, Live Chat or enquiries@icmp.ac.uk, and they'll assist you.

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About your BA (Hons) Digital Marketing with Music Management Degree

Our BA (Hons) Digital Marketing with Music Management will help you blend technical marketing and analytics skills with specialist music industry knowledge. It’s a really diverse and immersive programme; you’ll spend as much time at workshops and events with digital marketing professionals and music industry executives as you will at lectures.

Alongside core modules on the technical side of digital storytelling, marketing strategies, and understanding consumer behaviour, you’ll explore a range of subjects including entrepreneurship; how to control your brand, rights, and intellectual property; and how to plan for your next release. Ultimately, over three years, you’ll gain a richly detailed understanding of digital marketing fundamentals, and take a deep dive into the commercial and legal sides of the music industry. You could be building a career as an influencer, artist, or music producer, or developing digital marketing skills for a job in the creative industry.

Whatever your goals, when you finish our BA (Hons) Digital Marketing & Music Management, you’ll be a master of online content — someone who knows how to reach and influence people through any and every digital platform. And by specialising in Music Management, you’ll learn how to apply your marketing degree to the music industry, too. So whether you’re planning to work for a big label or create something all your own, this degree will give you the skills and tools you need to thrive.

Got a question... just drop us a line

Equipment Checklist

Essential Equipment 

  • Pens and notepads 
  • A laptop fast enough to run image and video editing software. (Mac computers with internet access are available at ICMP, but it’s best to have your own laptop and internet access for personal study)

Don't forget, as an ICMP student you'll have access to exclusive discounts from leading music manufacturers - so, if you're thinking of buying new gear (from computers to instruments), it's worth waiting until you start with us.

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Have you confirmed your student finance yet?

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Recommended Reading

Books

 

  • Kotler, P. et al. (2020). Principles of Marketing. 8th ed. Pearson.
  • Harrison, A. (2021) Music the business: the essential guide to the law and deals. 8th ed. London: Virgin Publishing.
  • Chaffey, D. (2019) Digital Marketing. 7th ed. London: Pearson

 

Online

We look forward to meeting you in September... not long now!