Digital marketing is one of the fastest-growing industries in the UK, with LinkedIn reporting a recent 52% increase in job demand.* But in the online world, what counts the most for brands is content – and how this informs a competitive strategy. From small start-ups to global businesses and solo entrepreneurs, every brand needs a digital presence and content-driven marketing plan to connect with their audience and grow. And our Digital Marketing & Content Creation course covers exactly how to do it.
In the digital sphere, content really is king – reflecting who you are and what you stand for. You’ll develop impressive skills in digital design, audio and video production, and copywriting – discovering how brands engage and persuade audiences through methods like narrative and storytelling, and the key platforms and content formats that hold influence. You’ll also touch on mediums like podcasting, vlogging, online advertising and journalism, uncovering exactly how successful brands translate messaging into creative content, and inspire action in their audience.
Brands also need to measure their impact – and data holds the key. Every digital channel is guided by algorithms and analytics, which reveal more about target audiences and how to engage with them. But learning to adapt to these – alongside new platforms and evolving technology – is essential. Because in this industry, the rules and opportunities are constantly changing.
A company's reputation is ultimately tied to its product or service, however brand perception and reputation are critical to effective marketing. Reaching new audiences and building relationships through creative content is the cornerstone of that work. Brands also need to protect their image and content, and ensure they’re staying true to their ethos. And, as with every industry, there are regulations to abide by. Success means knowing the ins and outs of copyright and media law and making sure you’re playing by the rules.
Most importantly, alongside your content creation skills, you’ll also build an understanding of entrepreneurship – from tools to manage money and resources, to creative ways to pitch and present. Whether it’s learning to take calculated risks or defining your business goals, you’ll develop a keen commercial awareness and discover what it takes to build a successful brand in a niche of your own.
Studying in London over the course of three years, you’ll learn through a mix of theory, hands-on activities and practical tools, spreading your time across workshops, guest lectures and seminars, and events with tutors from across the industry. By the end of your final year, you’ll have a solid understanding of the digital marketing sphere, ready to create your own brand, strategy and content.
Our flexible undergraduate business courses have been designed to offer you the opportunity to change pathways in your second year. Once you’ve successfully completed your first year, if you find yourself drawn to a related area – like events management or music business – you’ll be able to seamlessly switch to any of our Digital Marketing or Business programmes. To find out more, just chat to our Admissions Team.
Our Digital Marketing & Content Creation course is the perfect way to break into a highly competitive and fast-paced industry. You’ll quickly learn to apply your creativity and knowledge to real-world briefs and client work, so that you can start building an enviable portfolio to set you up for a fully-fledged freelance career. Or if you’re looking for the best possible start in a corporate role, you’ll find yourself with an edge across a range of careers and specialities – from graphic design to entrepreneurship.
Chartered Institute of Marketing (CIM) Accredited Degree
The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. ICMP has joined forces with CIM& to give you the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and the organisation's content is reflected in our own degrees. This ensures we'll equip you with the best opportunities for a successful marketing career.
Digital Marketing Institute (DMI) Accredited Degree
The DMI is the proven global standard for digital marketing certification. Operating in 135+ countries, the organisation has over 200,000 members and more than 25,000 certified professionals. ICMP's partnership with the DMI gives you access to its considerable digital marketing expertise, gained through years of work with global marketing teams, blue-chip companies and the world's leading education brands.
This course is sponsored by our industry partners:
Our supporting industry partners are:
Alongside generously sponsoring courses, rooms and providing equipment, our industry partners offer ICMP students access to exclusive discounts, events and opportunities.
Course Fees: UK Students | EU/EEA/International Students
Please visit our Fees pages for information on access to Student Loans.
Successful completion of the BA (Hons) Digital Marketing course leads to the award of Bachelor of Arts degree by The Institute of Contemporary Music Performance.**
** This course is subject to validation
- Course Code: DMCC
- Institution Code: I25
- View course on UCAS
- Brand new from 2023, making this one of the most current digital marketing degree courses in the UK.
- Become a master of engaging, successful digital content, learning to influence audiences across a wide range of platforms and channels.
- Gain insight from entrepreneurs, UK brands and marketing agencies working at the cutting edge of digital marketing.
- Access an impressive range of constantly updated materials and resources, all accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI).
- Contains both theoretical modules and practical experience, seeing you build a professional-standard portfolio of work that sets you up for success in both freelance opportunities and your chosen career path.
- Discover a detailed understanding of marketing and its specialisms, including advertising, digital storytelling, data analytics and customer behaviour.
- Your time will be split between workshops and events with digital marketing professionals, as well as at lectures and seminars.
- Study digital marketing in London – an international hub with endless opportunities to develop your marketing skills.
- Access priceless placement and internship opportunities to set you up for success in your career.
- Membership to CIM funded by ICMP for your final year, allowing access to resources and CIM certification.