Eric Karsenty is a music obsessed marketer with 20 years’ music industry experience.
He has delivered successful global marketing campaigns and partnerships for multinationals in music such as Warner Music, Ubiquity Records, Apple Music, Yamaha and Sonos.
In 2016, Eric founded Bridge The Gap, an artist management and label services company.
Bridge The Gap helps independent musicians release their music with a clear understanding of the market and their audiences, giving them the tools to tell their story efficiently to as many people as possible.
They get the music heard, convey the story well and build compelling marketing plans leveraging own, earned and paid media via all the channels at the artists’ disposal.
Eric's role is to guide artists through every step of the way from A&R to playlist pitching, though to PR, content creation and campaign management, allowing them to be as creative in the way you promote your music as they re making and producing it.
Main artists I’m working with drummer Richard Spaven, Jordan Rakei, Myele Manzanza, Rosie Frater-Taylor and PYJAEN.
Visit bridgethegapmgt.com for more information.
Listen to 'The Self' by Richard Spaven and Jordan Rakei.
Equally focused on Music Business & Entrepreneurship
The music business is an incredibly competitive environment – and over the last 30 years, ICMP has developed and refined a cutting-edge degree that now focuses equally on entrepreneurship. We’re the first music school in the UK to recognise that you need to understand not just marketing, management, finance, digital, creativity and all the structures and quirks that make the industry unique, but also how to forge your own path, create your own job, and change the future for the better. With access to ICMP’s fully equipped music facilities, exclusive industry events, masterclasses and a peerless contact network, we have it all covered.
To completely immerse yourself in your music career, email our friendly Admissions Team at enquiries@icmp.ac.uk or call them on 020 7328 0222.
Music Business Degree
The music business is an incredibly competitive environment – and over the last 30 years, ICMP has developed and refined a cutting-edge degree that now focuses equally on entrepreneurship. We’re the first music school in the UK to recognise that you need to understand not just marketing, management, finance, digital, creativity and all the structures and quirks that make the industry unique, but also how to forge your own path, create your own job, and change the future for the better. With access to ICMP’s fully equipped music facilities, exclusive industry events, masterclasses and a peerless contact network, we have it all covered.
To completely immerse yourself in your music career, email our friendly Admissions Team at enquiries@icmp.ac.uk or call them on 020 7328 0222.